What are the ways to combine the points system with marketing activities

For many businesses, the point system is a means to help businesses operate . The integral system mainly guides user behavior through the key point of integral , Help merchants to let users complete user retention in the points system 、 Promote activation and user transformation 、 La Xin et al , Finally, the goal of doubling the number of users and increasing sales volume will be achieved . So when operating the credit system , Many businesses attach great importance to points .

Marketing activities mainly refer to specific activities carried out by businesses in order to achieve a certain purpose , For example, it is to achieve user fission or achieve high sales and high income in a short time , Or to improve the activity of users , Let potential users become active and create value for businesses , These are obvious marketing features , In particular, some businesses have established their own private domain traffic pools , Then businesses must pay more attention to marketing activities .

Through the above description , I believe everyone knows the importance of the points system and marketing activities , In particular, many businesses have established their own private domain traffic pools , Divert users from the public traffic area to their own traffic pool , This creates an advantage , Other businesses cannot touch this part of the traffic , Businesses can consider integrating the points system with marketing activities , Play with these exclusive private domain traffic . So how to play , We will explain several ways of playing to businessmen .

The first way to play , Points plus games
What does that mean , When operating the points system , Add some game playing methods , For example, users can get points by playing games , At the same time , Users may also use the points obtained to play games . There are several advantages to this play , The first is to help businesses realize the fission of users in some social channels , For fun games , Users are willing to share with their friends , And invite friends to play together , Virtually attract new users . The second is to increase the circulation rate of the integral , Some games consume more points , It will encourage users to actively earn points , With points, users can continue to play games . The third is activity , Users go to the mall every day , Virtually increase the activity . Therefore, the playing method of points and games can be improved 、 To promote the circulation of points and increase the activity of users .

The second way to play , Interactive playing method of points and fans
First, businesses should understand a concept , Fans here refer to users who have high loyalty to businesses , It doesn't count for some users who have just joined the mall . This play , A key point for businesses is to carry out targeted operations for these fans , Enhance users' trust and loyalty to merchants , High trust and loyalty , The user will form a dependency on the business , Users can continuously create profits for businesses .

The third play , Points and commonweal play
This method mainly allows users to use points to participate in public welfare activities in the mall , For example, donate points , Merchants can use points to exchange goods for people in need , Through these activities, users can feel the public welfare of the business , Virtually increase the user's satisfaction with the business , And helped the masses in need , Users will also have a full sense of achievement , Therefore, the probability of users staying in the business has increased .

Fourth play , Points and payment play
Some goods require higher points , The user doesn't have enough points , Then the user can use cash to temporarily make up the difference in points , In this way, users can get the products they want . This kind of playing method is quite humanized for users , It will also increase users' recognition of businesses .

The above is the play method of combining the four points system and marketing activities , If the merchant wants to run the private domain traffic well , You can try to combine the points system with marketing activities . Of course, if businesses want to do a good job in the points system or points marketing activities , You can try the point mall platform system , It can provide merchants with various points playing methods and points marketing tools , It is convenient for merchants to operate users better .