Npdp| how to do well in product life cycle management?

In the process of product development , It can't be plain sailing , Will experience all kinds of big winds and waves , Various uncontrollable factors will make the product life cycle change rapidly .
As a product manager , You should always be vigilant , Judge the hour and size up the situation , Manage each stage of the product lifecycle .

The product life cycle is divided into four stages , Import period 、 Growing period 、 mature period 、 A recession . How to effectively manage the product life cycle , The specific analysis is as follows ：

Product introduction period

After the early research and development of the product , Through marketing strategy , Put the product on the market . At this stage , Due to the popularity and characteristics of the product, it is necessary to carry out a lot of publicity and consumer education , In order to get the knowledge of the market . so , It requires a large amount of human and material resources , This leads to higher production and sales costs , At this time, the management focus is on flexible promotion and price rigidity .

Product growth period

Through the publicity and promotion in the introduction period , More and more consumers begin to accept and use products . Corporate sales began to rise , Rising interests . And then , The rising demand will attract the attention of the market , Competitors will keep pouring in , So as to affect the market position of the enterprise . therefore , Management focus in the growth period , We should maintain and expand our market atmosphere by ensuring product quality and marketing , So as to accelerate the rise of sales , Consolidate its market position .

Product maturity

Due to the increasingly fierce market competition , Market heat strengthened , The market capacity is also increasing , here , There is a supply and marketing situation of mass production of products , meanwhile , The probability of product quality problems and customer complaints will be greatly increased , Production management 、 Quality management 、 channel management 、 Customer management will become the focus of management .

Product recession

Usually there are new products to replace consumer demand , As a result, the products are gradually eliminated by the market . The management focus at this time , Is to study the real market position of the product , Then decide whether to continue the operation .