Cross platform members get through the two channels of brand Ren Du

With the development of science and technology , The national living standard is rising , Great changes have taken place in the way of shopping , Young people are increasingly relying on online shopping patterns , A bottle of water, a bag of paper towels and a piece of clothes are all bought online , TaoBao 、 Tmall 、 JD and other e-commerce platforms , It is also constantly transforming and upgrading to improve the shopping experience .

The continuous expansion and upgrading of the Internet , The issue of personal privacy has been concerned .2021 year 7 month , The state has made new adjustments to its privacy policy , Same year 8 month , TaoBao 、 Tmall 、 Jingdong and other e-commerce platforms responded positively , Corresponding adjustments have been made .

After the new policy comes down , It has brought great inconvenience to the merchants of e-commerce platforms . In the past, in order to improve the retention rate of members , Merchants synchronize tmall 、 JD.COM 、 A lot of spelling 、 Order information of third-party platforms such as shuoshian , It includes the contact information, address and other information of the user in the order , But after privacy filtering , This information is not available to businesses , Therefore, it is impossible to get through the member data to reach the users effectively , It is also impossible to conduct marketing operations for members who have already purchased , If we don't find an effective way to solve this problem , It will be a huge loss for the merchants .

In such an environment , Membership link will be the key to establish an omni channel member marketing platform . With the help of member communication , The brand can get through JD 、 Brand members of tmall , By brand CRM To take over , At the same time, brand CRM It can integrate online and offline multi-channel member data , With the communication ability of wechat ecosystem , Achieve real effective touch and personalized communication .

What is membership pass

Members to pass , seeing the name of a thing one thinks of its function , Through platform tools , Get through online and offline member information 、 Membership score 、 Membership interests, etc , So as to reach the users effectively , The goal of quick liquidation . The brand can be settled in the brand member center , Achieve brand Omni channel membership , Unified points through multi-channel members 、 Equity 、 Increase membership size and membership stickiness through interaction .

Based on the scheme capability of member communication, member registration can be realized for the brand 、 Member binding 、 Integral accumulation 、 Member interaction 、 Equity exchange and other business processes , And provide the brand with the ability of member data analysis and precision marketing .

Large platforms have launched their own membership products in succession , Call on tmall and JD “ Brand members ”, This product has independent CRM Operations and systems , Open cross channel member unified management solutions for various brands . But you can't cross platform , Membership tools for all platforms , Unable to get through the data of other platforms , The stores of brands on multiple platforms cannot be interconnected , Lead to member data fault , Although I have obtained the member information , But can not carry out integrated marketing .

Take Taobao membership tool for example , It's not just a membership system , It has opened up the membership system of Taobao stores and offline stores with different brands , Realize the integration of member information of the whole platform . For example, beauty brands A, There are physical stores offline , There is a flagship store on Taobao , Members bought a set of eye shadow plates at Taobao store , The integral information is recorded , When he comes to the physical store of the brand , The credit information and purchase information can be checked synchronously , And you can exchange points in physical stores , vice versa , Realize online and offline Omni channel interworking .

But it is a pity that , It cannot be connected A The brand is in Jingdong online store , Data exchange across multiple platforms is not possible , It has become the member marketing pain point of many enterprises .

Boyang's membership products , It solves the above problems , It can truly realize multi platform Omni channel membership , Including jingdong 、 Tmall 、 Offline stores 、 Self owned E-commerce , Realize unified member life cycle management .

Boyang SCRM The advantages of membership communication

1、 Cross platform information exchange

In the consumer centered marketing system , Member information is the basis of marketing . Boyang SCRM Membership link not only connects members in private domains and stores , I also got through to Taobao 、 Tmall 、 JD and other cross platform members . This is equivalent to opening up the two channels of Ren and Du of the brand , Member information is unimpeded in the whole brand system .

Users become members no matter which platform they are online , Can enjoy the same membership policies in the brand's small programs and offline physical stores , The accumulated membership points purchased by each store are accumulated synchronously on each platform , In any store 、 JD.COM 、 Taobao or a small program to exchange points .

Not only help the brand to manage and operate in a unified way , It also improves the shopping experience of members , Greatly enhanced the brand stickiness of members , It has a rapid effect on the retention of members .

2、 Create an all channel unified member life cycle management and labeling system

• Membership level . After all channel members get through , Members' purchase records in all channels have been integrated , such , Members can calculate points according to unified rules no matter which platform they purchase , Calculate the membership grade according to the uniform rules , And relegation .
• Membership score . Membership points are the main basis for judging membership grades , It is also the main basis for judging the rights and interests of members . The integral system of Boyang membership system , Take consumption points as the main body , It also includes member interaction , Members pull new , Members read / Share / give the thumbs-up , A series of actions such as promotion of members , Reward with points , To promote member interaction 、 Buy 、 fission .
• Membership interests . Membership interests can be set into a variety of , Including ranking interests 、 Birthday privileges 、 Promotion privilege 、 Distribution privileges , It also includes the circle group according to the label , Rights and interests pushed to specific groups . for example ,3 Guests who haven't been in the store for months , Push vouchers 、 Full coupon reduction, etc , such , It can not only achieve fine operation , And it can promote the purchase of members .
• Member label . Based on Boyang SCRM Flexible and complete label system , Record every interaction between the customer and the brand 、 Every communication 、 Every purchase , And label the customer . At the same time, labels are not only used for automatic marketing of grouping , And for Group building of enterprise wechat SOP、 Red envelopes SOP、 Circle of friends SOP、 Mass hair SOP, Not only can you enter the group according to the user's label , And according to the customer's label , Push red packets 、 video 、 Applet page 、H5 page 、 Image & Text 、 Official account message 、 Circle of friends content wait . such , Brand can provide customers with more personalized services and more valuable information , So as to promote transformation .

3、 Refined member marketing

• Connect with tmall 、 JD.COM 、 I like it 、 Tiktok and other mainstream e-commerce , Multiple formats 、 Many stores 、 Multi brand 、 Online and offline members operate uniformly , Open up all channels , Build private domain traffic pool .
• Support the label management of the whole business scenario , According to the actual business scenario , Depict the characteristics of members in an all-round way ,360° Draw a portrait of a member , Achieve refined member insight 、 Automate member operations .
• A unified membership system for all regions , Based on customer labels , Full contact connection throughout the user's life cycle , Through rich member marketing methods , Promote member fission and transformation , Increase activity and retention .

4、 Wechat ecological operation , Enterprise wechat connection member system 、 Applet mall , Empowering stores and clerks

Boyang SCRM The solution gets through JD.COM 、 TaoBao 、 I like it And other third-party e-commerce platforms to open up API Interface And Enterprises ERP、 Order system Get through 、 Members get through 、 Get through with the goods , Get through with promotional activities , Realize Omni channel integration . have Channel code 、 Employee live code 、 Red envelopes SOP、 Build group SOP、 Circle of friends SOP、 The knowledge base 、 Script management 、 Enterprise and micro Sales Assistant And so on , Simultaneous connection Boyang membership system and Boyang applet , Fine management , Empower stores and front-line business personnel , Fine management member 、 Customers and friends , Improve conversion and repurchase , Authors efficiency .

Boyang enterprise wechat Sales Assistant , It is an important tool for managing and empowering shopping guides . say concretely ：

• • Manage all customer assets . Customer assets include not only friends in enterprise wechat , It also includes members of the brand , It also includes users of Omni channel orders . Whether wechat friends 、 Member or consumer , Can clearly identify the responsible person , Can effectively manage .
  • According to the member and user labels , Screen the target population , Issue to the shopping guide SOP Mission . The brand can be sold through Boyang enterprise wechat sales assistant , Give orders to the shopping guide SOP Mission , Including the circle of friends task 、 Group building task 、 Send out tasks in groups , what's more , Brands can be labeled by members or users , Filter target members or users , Set a target group . for example , Can target 3 Members who have not been to the store for months , Send the courtesy group task to the store , After receiving the task, the shopping guide , The mission . The brand can view the performance of tasks .
  • Fine maintenance of important customers . Boyang enterprise wechat Sales Assistant , Connect to Boyang SCRM, Shopping guide can be found in the wechat sales assistant of Boyang enterprise , View member portraits , Including membership level 、 Membership score 、 Records of consumption 、 Tags, etc. , At the same time, you can set the next follow-up reminder .
  • Sales assistance . The shopping guide can manually help incoming customers to add members in Boyang enterprise wechat sales assistant 、 Search for members 、 Trace the source of card and coupon scanning after verification 、 Quickly connect to the applet mall Boyang e Shopping malls and so on .
  • To meet customers' personalized management needs , Boyang enterprise wechat sales assistant also supports customized development .

Members to pass , Focus on this general character , Only the member data of all platforms and channels that have been opened up , To better conduct marketing interaction and operation management , In order to use various marketing means to enhance the loyalty of members to the brand , This is the foundation. .