When does the mobile phone video roll off?

When a word is misused , It means that its connotation has changed with the expansion , such as YYDS, For example, the inner volume .“ Internal volume ” The word is written by American anthropologist Gertz in 《 The involution of Agriculture 》 In a book , The original intention is to develop to a certain extent , No matter how the competition is stagnant or unable to transform to a higher level , It can only become more complicated internally .

It's easy to think of this situation. In recent years, mobile phone manufacturers have built up their forces in photography , It seems that every flagship new product of every brand , All running “ The king of photography ” The title goes . And as we all know , The increment of the mobile phone market in the mainland has been declining year after year , The replacement cycle is extended , Compete homogeneously in the Red Sea market , Isn't this the inner volume ？ but , Is that really the case ？

Low level imitation is involution , Is there low-level competition around mobile phone images ？

You can find , Not all mobile phone manufacturers are emphasizing image capability , But those who are eager to impact high-end 、 Share the high-end market share of apple and Huawei , Like glory 、OPPO、vivo, To differentiate the image capability of the flagship aircraft , This has also promoted the domestic mobile phone industry to continuously develop its own technology , Chip joint development 、 Exclusive algorithm 、 Software and hardware joint commissioning …… These efforts have formed the core competitiveness of high-end domestic mobile phones .

The meaningless pursuit of perfection is involution , Does the improvement of image capability still have value for users ？

indeed , Now consumers' enthusiasm for smart phones has cooled ,IDC 's mobile quarterly tracking report shows ,2022 First quarter , China's smartphone market shipments are about 7,420 Ten thousand units , Year-on-year decline in 14.1%, But it doesn't mean , Consumers' demands for existing functions have been fully met . Everyone is in the age of we media , Include images 、 music 、 Rich media expression of video has become a necessity of life , Mobile image is the core function point , There are still many pain points to be met . A typical phenomenon is , The imaging capabilities and configurations of many flagship machines are decentralized to the midrange machine or even the entire product line , Let the public enjoy at a low threshold AI、 Super large bottom 、HDR Wait for the experience , Full competition has promoted the democratization of image technology , There is no doubt that it makes sense . 

Deviation from the expected goal is involution , Are manufacturers dealing with the work of endlessly mining image capabilities ？

What do you expect from Chinese mobile phone manufacturers , Is to live , It is a world-class technology enterprise , It is a product that continuously innovates and delivers better experience , It is to drive the upstream and downstream upgrading of the industrial chain through market influence , and AI、 Computational photography 、 Software defines everything 、 The cloud service 、 The Internet of things and other new technological trends , The image system is precisely the most critical link to carry these technical variables , Mobile phone manufacturers take the initiative to mine and realize image innovation , It is the performance of actively responding to innovation competition . Brands that really don't want to roll , For example, Nokia once , Turn a blind eye to Apple's innovation , And don't take the rising Google as a competitor , I really don't want to roll , But also completely walked down the card table .

Any mature market , It must be the full competition of letting a hundred flowers bloom . British science writer Matt · Ridley is 《 The origin of innovation ： A history of scientific and technological progress 》 We have made it clear that , No watts 、 Darwin 、 Newton 、 Pasteur 、 Steve jobs , There will also be a steam engine 、 Theory of evolution 、 Gravitation 、 Vaccines and apple phones . The reason is simple , Without this genius, there will be that genius , everyone 、 Every enterprise may have something to do with innovation .

From the perspective of innovation , Around mobile phone images , There are many variables shrouded in it . Technical trends of leading manufacturers in this field , It is still worth looking forward to . Then the new problem comes again , With the technology competition of mobile phone imaging becoming more and more fierce , What on earth should we pay attention to ？

Mobile phone video “ Minos maze ”

You may have heard an ancient Greek myth ： Minos, king of Crete, built a labyrinth , The road twists and turns , Don't think of anyone coming in . Objective to , Today's mobile image innovation seems to be in a maze . In recent years, we have reported on the image innovation of many mobile phone manufacturers , It is obvious that the technical highlights of each company are becoming more and more detailed 、 More and more vertical , Quite a bit “ Point to point ” Sense of being alike . I'm working hard , But the effect is limited , The reasons for this maze of competition , There are three reasons ：

One is the natural limitation of hardware form . Mobile phones are becoming more and more integrated , Compact design has become the mainstream , In a narrow space for optical devices 、 Computing hardware 、 Self developed algorithm 、 The software application has been upgraded , It is like a Taoist temple in the shell of a snail , Want to suddenly rise to a new level , It's hard in itself .

The second is that the threshold perceived by users has reached the top . Mobile imaging has developed to the present , Has been able to meet the psychological threshold of conventional use , At this time, I would like to emphasize “ You have me, everyone has ” The ability to capture the user's mind , Let users have a strong perception of the image scheme , Or to meet some uncured needs / scene , Such as night view 、Vlog etc. ; Or put forward some new concepts that stimulate the eyes , such as X Billion pixels 、 Can shoot the moon 、XDR And so on. .

Third, the initial exploration of joint innovation . New technologies are emerging , Let the mobile phone image have more imagination space , It also urges mobile phone manufacturers and upstream and downstream partners to carry out integration and innovation on the basis of industrial cooperation , It is no longer a simple relationship between the buyer and the seller , In recent years, we have seen many mobile phone manufacturers and chip companies 、 Optical enterprises 、 Agent factories and others unite to solve a certain problem . This is also important to the technological capabilities of mobile phone manufacturers 、 Development process 、 The industrial chain control has put forward higher requirements , It can be seen that only Huawei 、 glory 、OPPO、vivo And formed a relatively stable and long-term industrial cooperation mode , It also feeds back into the products .

thus it can be seen , Mobile phone images do not need to be rewound , Instead, it needs to be counterintuitive , Mobile phone manufacturers can only create image solutions with distinctive brand characteristics , Let the user experience be upgraded by leaps and bounds , To get out of the maze .

Out of the maze “ Ariadne's line ”

In the maze of Minos , The young warrior with the help of Princess Ariadne , Tie one end of the thread to the entrance of the labyrinth , Follow the rolling thread and go straight ahead , Finally, the maze was solved . There are eleven thousand options for imaging capability , But in the end, users should feel the value , Is the ultimate clue and life line to solve the maze .

A brand that has won public praise for its image ability , Have found their own “ Ariadne's line ”. Apple's highly integrated industrial design , Make its image system unified , The software and hardware are highly integrated to improve the imaging quality , At the same time, it reduces the difficulty for users to shoot ; Huawei's whole stack AI The application of is praised , From the processor 、 camera 、 Computing platform 、 Algorithm to application , Realized 1+1 Greater than 2 The transformation of ; Glorious two wheel drive , Combine the actual needs of consumers with cutting-edge innovative technologies , In recent years, for user use scenarios such as Vlog Innovate the image system , The digital series has made “ Two generations a year , From generation to generation ” The word of mouth ;OV We will also increase investment in self-developed technologies , Self developed chip 、 The self-developed algorithm has become the highlight of leveraging the market ……

These manufacturers have been widely recognized by users , From this, we can conclude the essence of the current mobile photography competition ： It is not a simple mapping of a technology to a requirement , To really solve a specific pain point and problem , For example, the night scene is not white 、 Restore more realistic colors 、 Video editing is easier 、 During live broadcast, the picture is smooth and undistorted …… These are multi technology integrated applications , Bring together innovations in each area , Promote the breakthrough of the upper limit of photography .

Comprehensive innovation with multiple technologies twisted into one strand , Is the only way out of the maze “ Ariadne's line ”.

Join forces to open the door of hope ：

glory 70 Line and thought of series

without doubt , Next, more mobile phone manufacturers will bring comprehensive innovation into the technical system , Bring further upgrading of imaging capability . Before that , The first thing to be clear is what consumers want , That is where technological innovation should go .

that , What is the expectation of current users for mobile image ？ I want to say , What the image carries may be a kind of hope .

Hope for life , Record what you see and feel through your mobile phone , Communicate with people through images and videos , Has become an era of uncertainty, carrying the warmth of “ Xiao Zheng Xing ”, The image ability is required to be clearer 、 real 、 High performance 、 Low threshold .

Hope for development , Mobile phones become productivity tools , Bloggers 、 Post editing and other new professions become 00 Their career choices , A large number of old, middle-aged and young people regard we media as the foundation of life development PlanB, More convenient and simple shooting tools have become a new demand .

How to meet these deep needs , Recently launched glory 70 Series is a “ Comprehensive innovation ” The latest reference to , We might as well take this as an example , Take a look at the new dimension of mobile photography brought by glory .

glory 70 Comprehensive innovation of the series , It is reflected in several aspects .

1. The power of optics ： Outsole （CMOS） Comprehensive application . glory 70、 glory 70 Pro、 glory 70 Pro+, Rear main camera flagship IMX800 Outsole , No matter which gear the user selects , Can have a high standard of photosensitive elements , Record more light details , Get brighter 、 Clear picture quality performance .

2. The power of calculation ： Double upgrade of algorithm and computing power . This is also the first full line adaptation of the glory digital series HONOR Image Engine Glory computing image platform and RAW Domain algorithm , Combined with optical hardware , The full focus section is realized HDR effect . Supporting strong computing power , It's Tianji 9000、8000 Flagship processor , By glory Turbo The original members of the team work in person , adopt “ Tianji 9000/8000+GPU Turbo X” Synergistically balance performance and power consumption , Let video 、 The game experience is more stable and smooth .

3. The power of the scene ： In real usage scenarios , Especially the video shooting and other scenes that young people pay close attention to , Promote the integration of new technologies , glory 70 The series pioneered Vlog Protagonist mode , When taking panoramic pictures , You can also shoot one more “ The protagonist's picture ” In the video . adopt Al Portrait recognition technology (Person Re-Identification) And portrait timing tracking technology , Real time calculation of the protagonist's position in the picture , Make sure the main character is always in the middle of the picture , It solves the problem that ordinary people can't compose pictures 、 Don't understand the problem of mirror operation . When the main character is out of the frame or blocked , Will be in 5 Pause automatically after seconds , And re record after recovery , It greatly reduces the workload of post editing . Panoramic picture and main character picture are shot at one time 、 Simultaneous generation , Avoid the trouble of repeated shooting , It also liberates the hands of young people , We have also harvested more diverse video materials , Give Way Vlog The content is more colorful . This is the glory of the digital series from 50 From the beginning of the series Vlog Requirements mined in this scenario , Through continuous technological innovation to meet .

4. Beauty power ： Since it is full competition , The appearance should also be taken into account . glory 70 The series follows the classic of the digital family ID Design , Iconic rear dual mirror design , Superimposed sector symmetric shape , The beauty of symmetry successfully treats obsessive-compulsive disorder . Ancient Greek philosopher Pythagoras believed that , Beauty is a natural harmony . and “ symmetry ” It is the most common in the universe 、 One of the most important features , There is conservation of energy in science 、 Time shift symmetry and other phenomena , The field of literature and art also stresses the antithesis of genres 、 Symmetry of architecture 、 The symmetry and harmony of the painting . glory 70 Pro And glory 70 Pro+ Fully symmetrical design , It is also a great progress in the aesthetics of science and technology .

You can find , Comprehensive innovation of multiple technologies , Become a supporting glory 70 Key features of the series , Also let the mobile phone video become a game without short board . And the other end of Ariadne's line , It must be freer 、 Wider sky , Let young people get more free image creation space with a lower threshold , For users, it is hoped that , The same is true of the mobile phone industry .

Professor Li Qiang of the Sociology Department of Tsinghua University believes that , With limited attention resources ,“ Internal volume ” Being abused may lead to a result , Namely “ Everyone claims to be a vulnerable group , But turn a blind eye to the deep problems ”. When the mobile phone industry is saying “ Internal volume ” When , Aspiring manufacturers should pay more attention to valuable 、 Differentiation 、 Independent deep innovation , Show the ability to kill .

Glory can go ahead of innovation , It is directly related to its two wheel drive product model , Always combine technical breakthroughs with user needs , To constantly discover new scenes 、 New problems , And then find the path of differentiation .

Technology will not stop , People's imagination of digital life will not stop , natural , The glorious two wheel drive engine will not stop rolling . Fully competitive mobile phone market , It is the soil for innovation and prosperity , This is also the reason why China will surely produce the next global high-end brand .