Google common syntax

1、 Double quotes

Put the search term in double quotes , Represents a perfect match search , That is to say, the page returned by the search results contains all the words in double quotation marks , Even the order must match exactly .bd and Google All support this instruction . Search for example ： “seo Method picture ”

2、 minus sign

The minus sign means to search for pages that do not contain the words following the minus sign . When using this instruction, the minus sign must be preceded by a space , There is no space after the minus sign , Followed by words that need to be excluded .Google and bd All support this instruction .

for example ： Search for - engine

The return contains “ Search for ” The word , But it doesn't include “ engine ” The result of this word

3、 asterisk

asterisk * It's a common wildcard , It can also be used in search . Baidu doesn't support * Search command .

For example Google Mid search ： Search for * Qing Dynasty

Among them * The number stands for any word . The returned result contains more than “ Search engine ”, It also contains “ Search engine ”,“ Search giant ” The content such as .

4、inurl

inurl: The command is used to search for query words that appear in url Pages in .bd and Google All support inurl Instructions .inurl Instructions support Chinese and English .

For example, search ：inurl: Search engine optimization

The returned results are all web addresses url Contained in the “ Search engine optimization ” The page of . Because the key words appear in url It has a certain impact on the ranking , Use inurl: Search can find competitors more accurately .

5、inanchor

inanchor: The result returned by the command is to import the page containing the search term in the link anchor text . Baidu doesn't support inanchor.

For example Google Search for ：inanchor: Click here

The returned result page itself does not necessarily contain “ Click here ” These four words , Instead, links to these pages appear in the anchor text “ Click here ” These four words .

Can be used to find a keyword competition against , And these competitors often have done SEO Of . Study what external links your competitor's pages have , You can find many linked resources .

6、intitle

intitle: The command returns the page title Pages with keywords in .Google and bd All support intitle Instructions .

Use intitle The file found by the command is a more accurate competition page . If the keyword only appears in the visible text of the page , Not in title in , Most of the time, there is no keyword optimization , So it's not a strong competitor .

7、allintitle

allintitle: The search returns files with multiple sets of keywords in the page title .

for example ：allintitle:SEO Search engine optimization

Equivalent to ：intitle:SEO intitle: Search engine optimization

Returns a header that contains both “SEO”, Also contains “ Search engine optimization ” The page of

8、allinurl

And allintitle: similar .

allinurl:SEO Search engine optimization

Equivalent to ：inurl:SEO inurl: Search engine optimization

9、filetype

Used to search for specific file formats .Google and bd All support filetype Instructions .

For example, search filetype:pdf SEO

What is returned is that it contains SEO All of this keyword pdf file .

10、site

site: yes SEO The most familiar advanced search instructions , Used to search all files under a domain name .

11、linkdomain

linkdomain: The directive applies only to Yahoo , The return is the reverse link of a domain name . Yahoo's backlink data is relatively accurate

indeed , yes SEO One of the important tools for researchers to study the external links of competitors .

For example, search linkdomain: link ：http://cnseotool.com -site: link ：http://cnseotool.com

 

What you get is the external link of Dianshi website , because -site: link ：http://cnseotool.com The page of the Pointstone itself has been excluded , That is, internal links , The rest is external links .

12、related

related: The directive applies only to Google, The result is a page associated with a website . For example, search

related: link ：http://cnseotool.com

We can get it Google Other pages considered to be associated with the site . What exactly does this association mean ,Google There is no clear statement , Generally speaking, it refers to websites with common external links .

These advanced search instructions described above , Many resources can be found by using them alone , Or you can more accurately position the competitive pair

hand . Mixing these instructions is more powerful .

inurl:gov To lose weight

Back to you url Contained in the gov, Page with “ To lose weight ” The page of this word . quite a lot SEO People think GVM And school network The station has a relatively high weight , Find related GVM And the school website , Find the best link resources .

The following instruction returns a message from . China Education and research computer network CERNET, That is, the school domain name contains “ Exchange links ” The page of this word ：

inurl:. China Education and research computer network CERNET Exchange links

from SEO People can find school websites that are willing to exchange links .

Or use a more accurate search ：

inurl:. China Education and research computer network CERNET intitle: Exchange links

The return is from China Education and research computer network CERNET domain name , Include in title “ Exchange links ” These four word pages , Most of the returned results should be school websites willing to exchange links .

Another example is the following instruction ：

inurl: China Education and research computer network CERNET*register

The result of the return is . China Education and research computer network CERNET Domain name ,url Contained in the “forum” as well as “register” These two word pages , That is, the registration page of the school forum . Find these forums , It will also find many opportunities to leave signatures on high-weight domain names .

The following instruction returns the page related to weight loss ,url Contained in the links The page of this word ：

To lose weight inurl:links

Many webmasters name the exchange link page links.html etc. , So this command returns the exchange link page related to the theme of weight loss .

The following command returns url Contained in the link ：http://gov.cn as well as links The page of , That is to say GVM The exchange link page on the domain name ：

allinurl:gov.cn+links

One last example , Search Yahoo for this command ：

linkdomain: link ：http://cnseotool.com -linkdomain: link ：http://cnseotool.com

The return is a link to the Dianshi website , But there is no link to my blog . Use this command to find many links to you Competitors or other websites in the same industry , But not linked to the page of your website , These websites are the best link resources .

 

  The combination of advanced search instructions uses a variety of terminals , Powerful . A qualified SEO You must master these common instructions Meaning and combination method , To find more competitors and link resources more efficiently . When looking for the outer chain, you can use these command combinations , for example site:.com inurl:blog “post a comment” -”comments closed” -”you must be logged in” “ Enter your keywords “, site:.com yes finger , Display only .com Website .