Merrill Lynch data helps State Grid Hubei "golden eye" accurately identify abnormal power consumption

Since this year, 3 Since the month , State Grid Hubei electric power company marketing service center （ Hereinafter referred to as “ Marketing service center ”） Continue to carry out the normalization application of identification and analysis of abnormal power consumption in Hubei Province , Use advanced digital technology to improve “ Anti theft investigation ” Intelligent level , Deepen the digital application of marketing business , Implement the improvement of quality and efficiency .
In this work , The marketing service center focuses on social electricity safety , Demonstrate the credibility of enterprise measurement , Actively promote the digital transformation of traditional marketing business , Enabling innovative application of marketing business .

Merrill Lynch data gives full play to its technical advantages in data analysis and model construction , Both sides jointly promote relying on the big data innovation cultivation base , Use digital technology to accurately identify and locate suspected abnormal power users in Hubei Province , Change the traditional manual power inspection method , from “ People are looking at ” To “ The cloud is counting ”.

What impact does the digital transformation have on the marketing business ？

Let's see what digital transformation is .

Digital transformation is the use of digital technology （ Like big data 、 Cloud computing 、 Artificial intelligence, etc ）, Targeting customer needs , By mining the value of business data , Assistant management decision , Empowering business innovation , Build intelligent business processes , Realize lean marketing management .

What are the advantages of digital application of abnormal power consumption identification and analysis ？

01、 More intelligent ！ Innovative methods , Traditional business model innovation
Use big data technology to build digital products for abnormal power consumption identification , Realize accurate positioning of suspected abnormal users in Hubei Province , Compare with the traditional electricity inspection mode , It has improved the intelligent level of anti-theft detection , In the initiative 、 Timeliness and other aspects have obvious advantages , Greatly reduce the workload of grass-roots personnel .

02、 More accurate ！ Precise positioning ,“ Stealing electricity ” Every action is broken
The digital product of abnormal power consumption identification and analysis is the comprehensive embodiment of multi model research and judgment technology , Incorporating expert experience , Provide corresponding abnormal power consumption probability for differentiated abnormal power consumption behavior , Realize the analysis of abnormal power consumption behavior 、 Early warning and positioning , Lock the abnormal range for field verification 、 Provide reference basis .

03、 More efficient ！ Closed loop control , Boost revenue “ Return the grain to the warehouse ”
Research and application of digital products through abnormal power consumption identification , Further build intelligent business processes , It greatly increases the effectiveness of closed-loop control of abnormal power consumption , Reduced on-site verification labor costs , Timely reduce the economic losses caused by electricity theft , Help marketing business improve quality and efficiency . Take State Grid Wuhan power supply company as an example , end 5 End of month , Electricity theft was found in Wuchang area 357 Household , Supplementary electric quantity 82.38 Ten thousand kilowatt hours , Supplementary charge for electricity 48.45 Ten thousand yuan , Charge the electricity charge for breach of contract 145.36 Ten thousand yuan , Complete reasonable income increase 193.81 Ten thousand yuan .

The normalization application of the analysis model is extended , It provides typical experience for digital transformation of marketing business , It provides a direction for the in-depth integration of digital technology and marketing business . future , Merrill Lynch data will continue to dig deep into the power grid field , Further promote big data 、 The deep integration of artificial intelligence technology and power grid business , Boost the digital transformation and development of power grid , Contribute to the construction of an international leading energy Internet enterprise with Chinese characteristics .

remarks ： The main content and pictures of this article come from “ State Grid Hubei marketing service center ” WeChat public platform .