On the influence of small program on the digitalization of media industry

Small programs embedded in wechat , No need to install 、 Within reach 、 Go as soon as you use it 、 The features that do not need to be unloaded have profoundly changed the daily habits of the public . After the demographic dividend of mobile Internet declines gradually , The media industry is subject to the general trend of online and offline scenes and media integration , Increased competition for traffic , A new round of industry transformation has begun .

Post epidemic Era , The wide application of digital technology and the deep change of consumer behavior will outline a new media ecology .

5G Commercial opening , Bring new development opportunities to the media industry , New growth drivers . News , In particular, the information based on Internet video is most affected , The live broadcast industry and short video industry will see explosive growth . Practitioners in the short video field no longer have technical barriers , High bandwidth and low delay 5G characteristic , It will further prosper the short video industry and live broadcast industry . This field is also subject to 5G Affect the most immediate vertical subdivision circuit , A new dark horse has a chance to appear .5G Time , New forms of communication carriers are expected to emerge , such as VR and AR. Wide application of low delay , Will greatly improve the user experience , With the help of VR It will become more and more common for devices to obtain information . The content of news information will be more colorful and diversified .

Many friends may have noticed , The Department of radio, film and television is the first group “ Eat crab ” The enterprise .2018 Since the second half of , The Department of radio, film and television has already started planning the layout of new media MCN, Led by Hunan entertainment channel MCN The organization has achieved good development .

Embrace the Internet platform , It is to take advantage of the first mover advantage of the Internet in the digital transformation trend , Accelerate the pace of transformation . In the content 、IP And so on , In the end, it will serve the realization of the business value of the enterprise .“ A long time must be divided. ”, Create your own 「 Private traffic 」 Sooner or later . A question about the impact of small programs on the media industry , Many people may not realize , I don't think there is much relationship , In fact, it has a great relationship ： The small program brings three “ Digitization ” change . Small programs have become an accelerator for the digital transformation of the media industry , Help media group quickly realize user digitalization at a lower cost 、 Full scene digitization 、 Full link digital .

The emergence of small program runtime technology , Quickly create enterprise exclusive IP/ Content ecology has become possible . The principle is simple , Embedded SDK in the future , Can let own App Run applet . General applet runtime technology , Will consider compatibility with mainstream applet application platforms , Such as wechat applet , Make a simple transformation of the existing small program , Through the management of the backstage , You can App On display .

If a media enterprise , There has been a ：

• Self hatching IP, Or third party cooperation IP
• The contents of market differentiation , Meet the reading preferences of certain market audiences

that , Content applet + Social applet + E-commerce applet , Audio and video SDK, Assembled together, it can quickly build its own private domain ecology of new media .（ Recently tried FinClip, In them github There is already a sound network on demo Integration of the sample :https://github.com/finogeeks/Agora-Miniapp-Tutorial）

“ Much starker choices-and graver consequences-in ” Planning suggestions are clearly put forward , To 2020 In, the cultural industry will become a pillar industry of the national economy . According to this goal , The future added value of the cultural industry should at least reach 5 Trillion yuan , The average annual nominal growth rate should be kept at least 12% above , This means that as an important part of the cultural industry, the media industry is “ Much starker choices-and graver consequences-in ” During this period, the overall high-speed growth will be maintained . And itself is a good drainage tool for small programs , It is suitable for the media industry to operate traffic with the help of its advantages , In intelligence 、 Highlight the encirclement in the digital transformation .