Can Google bidding account detect the global market?

Accurately speaking , You can't . Unless there are many, many money.

Google is a machine learning system , The essence of the system is to pursue the goal to run .

Customized background settings ：

According to the statistical information 、 Set up 、 Account number and advertising series status 、 The optimization score can be calculated in real time using the relevant impact of the proposal and the recent proposal history . Data is floating , All settings will change the overall health of the account .

Account optimization scores and recommendations will focus on business objectives , Each bidding account has different objectives , The trajectory is also different . For example, increase the conversion times or conversion value as much as possible . The recommendation is based on the unique data of your advertising series and Google The prediction model for you Tailored Of , For a specific account or ad series , We will only provide suggestions that can promote the achievement of business objectives .

Optimization score can determine your advertising series objectives through your bidding strategy . If your advertising series uses the best fully automatic intelligent bidding strategy , Then your goals are clearly defined . If your advertising campaign does not adopt such a strategy , The system will propose intelligent bidding strategies based on your account and advertising series data , And infer the target of your advertising series .

Target example ：

If your ad series uses “ Try to get as many clicks as possible ” The bidding strategy and the report shows that it is bringing about transformation , The system may suggest that you adopt an effect oriented smart bidding strategy （ For example, the target cost per conversion ）, To help you get more conversion .

If your ad series uses “ Target ad spend return ” Bidding strategy , Then the optimization scoring tool will consider the goal of obtaining higher conversion value with a return rate of advertising expenditure roughly equivalent to the current rate , And then give relevant suggestions , For example, expand the positioning scope and ensure that the budget does not restrict more high-value transformation .

Tailored results ：

Each bidding account has different objectives , The settings are customized according to the company's business direction . By choosing the bidding strategy to control their own effect goal , Any basic data of the account is not enough to reflect the specific effect of the entire account .