Post Gartner webinar "nine questions on digital transformation"

Gartner Webinars “ Nine questions about digital transformation ” Postsessional sensation

1 Preface

Recently, the author participated in Gartner An online webinar shared by Dr. sunzhiyong, vice president of research “ Nine questions about digital transformation ”, Here, I would like to share my feelings about the conference through a blog post , Exchange and study with you . The theme of this seminar is to explore the success of digital transformation , Include ：

• Explore the nature of digital transformation 、 Value and status quo
• Explain Executive 、 Business units and IT Positioning in the digital transformation process
• Explore the roadmap and future trends of digital transformation

Typical questions that the meeting tried to answer were ：

• At what stage is the digital transformation now ？
• What is the essence of digital transformation ？
• In the process of digital transformation , Senior management , Business team , as well as IT What roles should each play ？

2 summary - Typical characteristics of digital transformation at different stages , Common problems that need to be clarified and solved

All enterprises need to make digital transformation ,Gartner According to the different promotion degree of digital transformation of different enterprises , It can be summarized into three stages , They are deep water areas , Acceleration period and harvest period , Typical characteristics of each stage , The common problems that need to be clarified and solved are also different . This part is what I feel most deeply , For us to understand the digital transformation , Continue to promote digital transformation , It has guiding significance from a strategic height .

2.1 Typical characteristics of different stages of digital transformation

Enterprises at different stages of digital transformation , At the ideological level , There are obvious differences in the understanding of digital transformation ：

• Enterprises in the deep water area believe that ： Digital transformation ≈ IT
• Enterprises in the acceleration period believe that ： Digital transformation = IT+ Business , namely IT Integration with business ;
• Enterprises in the harvest period believe that ： Digital transformation = business / Business model innovation and transformation .

2.2 Common problems that need to be clarified and solved in different stages of digital transformation

Enterprises at different stages of digital transformation , Common problems that need to be clarified and solved , Here's an overview ：

1. Enterprises in deep-water areas need to identify and solve the following common problems ：

• What is digital transformation ？
• How to position correctly IT Role in digital transformation ？
• How to ensure that high-level enterprises help with digital transformation ？

2. Enterprises in the acceleration period need to identify and solve the following common problems ：

• How to find by interpreting the policy IT The direction of business integration ？
• How to achieve... At the strategic level IT Integration with business ？
• How to achieve... At the operational level IT Integration with business ？

3. Enterprises in the harvest period need to identify and solve the following common problems ：

• How to design digital business model innovation and transformation ？
• How to use “ Assembled business ” Lay the foundation for digital transformation ？
• How to harvest the success of digital transformation through digital ecology

3. Digital transformation “ Deep Water ” Common problems to be clarified and solved in the phase

3.1. problem ： What is digital transformation ？

The initial stage of digital transformation “ Deep Water ” The most common problem is , What is digital transformation ：

• “ Digital transformation ”, In a word , Is the use of digital technology to enable business / Innovation and transformation of business model ;
• “ Digital transformation ” Really put it into practice , Be careful not to aim too high ：“ The success or failure of digital transformation , It is by no means the development of new business in the short term , But the improvement of the main business ”;
• You can compare the case of a sports equipment manufacturer to understand the essence of digital transformation ：

3.2 problem ： How to position correctly IT Role in digital transformation ？

Digital transformation involves a large number of IT The work of the Department , But digital transformation is more than just IT The work of the Department ：

• Business is the foothold of digital transformation , and IT It is the supporting point of digital transformation ;
• adopt IT The choice of Technology 、 application 、 Assembly and innovation , Support the choice of management paradigm 、 application 、 Assembly and innovation ;
• adopt IT Technology supports enterprises to transform from process driven to data-driven management and operation mode ;
• IT Technology includes the former informatization （ERP/CRM/OA/MES etc. ）, Today's digitization （ database / Data warehouse / Data Lake / Data center / Data analysis, etc ）, And further intelligence / automation （ Low code platform /RPA/ AI machine learning AI etc. ）;

3.3 problem ： How to ensure that high-level enterprises help with digital transformation ？

Digital transformation requires the leadership and full support of the top management of the enterprise , But we can't simply think that “ Digital transformation is a top priority project ”, Throw all the problems to the top , The top management of the enterprise should mainly focus on solving the following obstacles in the implementation of digital transformation ：

• Departmental Island
• The imbalance between power and responsibility
• Lack of financial system suitable for digitalization
• No trial and error

With a bank " Departmental Island " Obstacles as an example , Department islands originate from internal departments KPI The competitive relationship , And the Department Island leads to the data island , This makes it impossible to use data to promote cross marketing , Hinder the promotion of digital transformation .

4 Digital transformation “ Acceleration period ” Common problems to be clarified and solved in the phase

4.1 problem ： How to find by interpreting the policy IT The direction of business integration ？

Digital transformation , A relatively easy starting point , Is to interpret the policy to find IT The direction of business integration , Take the banking industry for example ：

4.2 problem ： How to achieve... At the strategic level IT Integration with business ？

4.3 problem ： How to achieve... At the operational level IT Integration with business

Comprehensively promote the operation mode “IT Integration with business ”：

5 Digital transformation “ Harvest time ” Common problems to be clarified and solved in the phase

5.1 problem ： How to design digital business model innovation and transformation ？

Digital business model innovation = Apply digital technologies and capabilities to business models / Business scenarios ：

5.2 problem ： How to use “ Assembled business ” Lay the foundation for digital transformation ？

• Gartner Advocate assembly architecture , The assembled application architecture echoes the assembled business architecture , In fact, this point echoes the data and business platforms in China ;

Gartner Think that the assembled business includes 3 The big thing ：

• Architecture transformation of assembly architecture ：

• Assembled business architecture
• Assembled application architecture
• The goal is that the application architecture echoes the business architecture

• Assembly thinking / strategic :

• Extraction of common business functions , Standardization , modularization
• Assembly of business functions

• Assembly technology ( Echo with the domestic speaking technology center )：

• Provide the technical basis for the implementation of the assembled architecture

5.3 problem ： How to harvest the success of digital transformation through digital ecology

• Advanced playing method of digital transformation , It is to realize digital ecology ;
• Take the construction of an open banking platform in the banking industry as an example , Financial service enterprises open the creative platform of banks , The potential of business ecology will be further stimulated by the technology ecology ：