Development of anti fleeing marketing software for health products

In view of the current situation of the health food industry , Xiaobian suggests adopting the technology of "one object, one code" . Enterprises establish products and consumers 、 Products and enterprises 、 An interactive bridge between products , Guided by authentic product inspection and happy consumption , Take the cloud platform as the link , Form a completely new data traceability ecosystem centered on consumers , So as to promote the precision marketing system after big data collection with FMCG as the core .

An object and a QR code can contain various functions . such , The purpose of anti-counterfeiting is realized . It can be circulated through various channels . Use anti-counterfeiting labels , It's easy to find counterfeit products . such , It has played a role in cracking down on counterfeit products . For consumers , There are all kinds of goods on the market , Therefore, it is difficult to identify the authenticity of goods . If they buy counterfeit products , Their rights and interests will not be protected , When they see anti-counterfeiting labels on some brand products , Consumers can scan QR code anti-counterfeiting labels through smart phones to obtain product authenticity information . This method of checking the authenticity is very convenient . Enterprises and consumers use anti-counterfeiting labels , Brand products are labeled with anti-counterfeiting labels , Consumers scan QR codes to buy authentic products .

The flow of products is one thing one yard to control fleeing ：

Local products are sold to different channels , Distributed in different areas , Use the system for supervision , It is a necessary means for enterprises to perplex dealers everywhere , Therefore, it is impossible to manually supervise local dealers , Because the products are sold to different channels , Distributed in different areas , Use the system for supervision , This is a necessary means to prevent the circulation of goods , Bind a trace code for each product , Real-time location , Monitor product trends anytime, anywhere , This can control the flow direction of the product , Make the product no longer flow to the commodity . The anti circulation system also has a major function . When there is cross regional cargo , Prevent goods from appearing , Prevent goods from appearing in an area , Prevent goods from appearing in an area , Prevent goods from appearing in an area , Prevent goods from appearing in an area , Prevent goods from appearing in an area , Prevent goods from appearing in an area , Prevent goods from appearing in an area .

food 、 The value that a health food enterprise can bring by "one thing, one yard" ：

One 、 Anti counterfeiting tracing .

1. Distinguish between genuine and counterfeit products ;

2. Product test reports and manufacturer information can be viewed , Consumers can rest assured ;

3. Deepen consumers' brand loyalty , Create a good corporate image ;

4. WeChat official account . Wechat official account of wechat . Wechat mall .

Two 、 Enterprise internal control .

Record product production . Put in storage . Out of stock . logistics . channel . Terminal stores and other whole process information , Each QR code is an identification , Realize the traceability of the whole product process .

1. Improve enterprise supply chain management and control ;

2. Strengthen dealer control , Improve the management means and concepts of anti fleeing goods in enterprises ;

3. cost reduction , Accelerate the efficiency of enterprise logistics operation ;

4. Effective management of the last mile of retail terminals .

3、 ... and 、 Marketing Management .

Mark the product package with brand content . QR code of promotional content and other information , Make each commodity QR code an Internet portal connecting enterprises and markets , Provide marketing . Promotion incentives are more timely . More effective .

1. Drive sales of goods ;

2. Cultivate fans . Build interaction ;

3. Improve marketing accuracy . Support one place, one policy . One shop, one policy ;

4. Improve cost utilization , Prevention of closure . Cost savings ;

5. Increase activity flexibility , The activity strategy can be adjusted in time , From post - Evaluation to in - process intervention . Development of anti - fleeing marketing software for health products .

Four 、 Big data services .

Through the production of enterprises . circulation . Collection and production of terminal and consumer data , In depth mining and analysis of various dimensions , Make it produce new application value , Help adjust and optimize production . The marketing strategy .

1. marketing . service . Whole process management of distribution , Including the decision-making level . Analysis layer . Execution layer, etc ;

2. Get accurate data from a large number of consumers . Consumer behavior labels and accurate portraits ;

3. Help new customers . New market . New laws and other brands and enterprises find opportunities ;

4. Provide more possibility space , Let customer development and precision marketing .