The new track of flagship chip is finally clear

Get into 5G Time , Smart terminal chips take a step almost every year .2021 year , The manufacturing process of flagship chips spans to 6nm And below ,6nm Process chips have become the mainstream choice in the market ;2022 year , Based on TSMC 、 The process of Samsung and other chip foundries has been improved , The flagship chip manufacturing process will step into 4nm Time .

12 month 16 Japan ,MediaTek Tianji was officially released 9000 The flagship 5G The mobile platform . It is reported that , Tianji 9000 Take the lead in adopting TSMC 4nm Process , The terminal carrying the flagship chip will be launched in the first quarter of next year .

from 2019 From the second half of the year ,5G Chips have been on the market for more than two years , During this period, all chip manufacturers launched their own flagship chips to seize 5G Exchange bonus , Some flagship chips are praised and recognized , However, there are also flagship chips that have been questioned by a large number of public opinions due to power consumption control .

No matter how you position and upgrade , Flagship chips should always follow the benchmark design thinking , And take consumer demand as the criterion , Take the best optimization of experience as your own responsibility .5G Under the times , The standard of flagship chips has actually reached a new level , In addition to the performance, it should be full , Power consumption processing should also be fine and efficient .

The burden of flagship chips is even heavier

From the perspective of individual consumers ,4G To 5G Changes , The main thing is to improve the network speed of intelligent terminals , One of the core benefits is downloading scenarios , For example, HD movies 、 Download of large files and applications , One is the online networking usage scenario , Such as high-quality games 、 Short video and live viewing .

5G Indeed, it provides better objective conditions for consumers' experience in these scenarios , But it also puts forward higher optimization requirements for chips and terminals , Especially in power consumption control , If the chip is not well controlled 5G The heating and power consumption of the heavy use scenario of the network , On the contrary, it is easy to bring a worse experience to consumers .

so to speak , These two years 5G The popularization of infrastructure , as well as 5G Continuous penetration of terminals , In fact, the chip , Especially the flagship positioning chip , Bear a heavier market burden .

One side , Yes 5G Consumers' expectations of 5G General expectations for terminals and flagship chips , Once the chips and terminals overheat 、 High power consumption , It will certainly bring about a huge psychological gap . There have been many in the market in the past two years 5G Flagship terminals have faced this problem , High expectations can be an ideal trap .

On the other hand ,5G To a certain extent, the arrival of makes consumers further to the game 、 HD entertainment and other scenes are inclined , The frequency and time of these scenarios are further improved , And these scenarios have the characteristics of high energy consumption , Therefore, the flagship chip also has higher optimization requirements for specific scenarios .

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Rigidity 、 Flexible double evolution

The burden is heavy , It means that the flagship chip needs to meet two standards before it can be called the flagship , One is parameter fullness , For example, with the latest technology 、 The most advanced process and hardware , One is that the experience should be full , It can perfectly solve the core pain points of consumers .

As MediaTek The first product of the flagship strategy , Tianji 9000 It can be said that the idea of material use and function design completely follows the benchmark logic . In the past 5G Chip comparison , Tianji 9000 It realizes rigid stacking , At the same time, it also takes into account the flexible energy efficiency optimization ability .

First, at the hardware level , Tianji 9000 The three processing units are top configured ,CPU yes Armv9 framework ,GPU yes ARM Mali-G710 Flagship ten core GPU,APU It is the fifth generation of independence AI processor －APU 590; In terms of image , Tianji 9000 Equipped with flagship 18 Bit image signal processor Imagiq 790,3 star ISP Up to... Per second 90 Billion pixels ; Communication , Tianji 9000 Integrated MediaTek M80 5G modems , Support the latest commercial R16 and Sub-6GHz 5G All band .

The top-level hardware stacking must maximize performance , The maximum performance determines the upper limit of the experience , Simply put, it's faster 、 stronger , For example, it can accommodate more background applications at the same time 、 Apps open faster 、 Take photos without Caton 、 The game is more fluent .

5G The era of chip processor unit is the bucket effect , Flagship chips cannot have short boards , It must be completely long , Tianji 9000 This time, the hardware of the heap is full of material , In terms of performance and combat effectiveness, it can be said that it has reached a ceiling , This is also a necessary hardware quality for flagship chips .

Hardware represents performance , To be flexible 、 Give full play to the advantages of hardware , It must be supported by technology and algorithm , Flagship chips must be smart , It can really solve the current fever faced by consumers 、 life 、 Caton and other normalized pain points .

Tianji 9000 There are two main lines in our technical thinking , One is the global energy efficiency optimization technology for the whole scenario , Like daily browsing 、 Standby is a light load scenario , You can save 38% Power consumption of , Watching the live broadcast 、 Video recording is a medium load scenario , You can save 9% To 12% Power consumption of , In games and other overloaded scenarios , Can save up to 25% Power waste .

High load and energy saving , Different load gradients save energy , This can be said to be the energy efficiency optimization capability that all chips dream of , Tianji 9000 Global energy efficiency optimization technology , In essence, it is the macro distribution of system energy efficiency , Yes, the fever is too fast 、 The core pain point of low endurance will be significantly improved .

The other is for specific scenarios , For example, for the game MediaTek HyperEngine 5.0 The game engine , The intelligent control engine AI-VRS（ Variable rendering technology ）、 Intelligent dynamic frame stabilization technology , One of these technologies can meet the fluency of the game 、 Basic requirements such as clarity , At the same time, it can also control the overall power consumption , Avoid overheating problems .

so , With the help of advanced AI technology , It can also bring power consumption advantages to the chip , The independence of MediaTek AI processor APU590 Got the authority ETH AI-Benchmark v5 performance 、 Energy efficiency double champion .

According to the Counterpoint《5G The development trend of flagship smart phone chips 》 The white paper says ：2020 year , By dedicated AI elements SoC The proportion of smartphones driven is expected to be about 35%. We expect this penetration rate to be in 2023 To 75% above . In other words , future 1-2 year ,AI The kernel will not only be used on flagship smartphones , It will also be well used in mainstream models .

It's not hard to predict. , MediaTek Tianji flagship relies on independent and advanced APU To achieve the high energy efficiency performance of the chip , This will form an insurmountable competitive barrier for competitors in the short term .

overall , Tianji 9000 The rigidity is improved in hardware , Maximize performance , In the software, the energy consumption control of the whole scene application ecology is achieved , Global energy efficiency optimization , such “ Combination of hardness and softness ” The double evolution of , The solution is precisely the anxiety and fear of the market for the flagship chip in energy consumption control , Is the premise for the flagship chip to be recognized .

Market effect of flagship chips

about 5G Flagship chip , The desire and madness shown by the market in the past two years , It is more from the stimulation of the bonus of changing planes , But after two years , Terminal manufacturers and consumers gradually realize several facts ： Flagship chips will take a detour 、 The first mover is not necessarily better 、 A true flagship chip needs to be optimized for both performance and energy efficiency .

So now everyone is calmer , Especially the terminal manufacturers , In a rush 5G After the enthusiasm of mobile phone gradually faded , Everyone wants to see a product that makes consumers more satisfied 5G Flagship chip , It can improve the competitiveness of its own terminal products , Attract more users .

In view of the more rational chip purchase decision , The future can inspire 5G The rising star of the new terminal consumption tide , It will inevitably become the common choice of mainstream manufacturers .

Tianji 9000 Has shown such a black hole effect , On the one hand, it is in the cooperation ecology of manufacturers , This conference OPPO、vivo、 millet 、 Glory and other mainstream terminal manufacturers , All for Tianji 9000 Platform , Said that a new terminal equipped with the chip will be launched next year . Obviously, Tianji 9000 High expectations have been aroused at the level of terminal manufacturers , And this expectation mainly comes from MediaTek Recognition and recognition of Tianji 9000 The terminal can ignite the trust of the market in the future .

On the other hand, some manufacturers directly sit on Tianji 9000 Flagship position of , such as OPPO He said at the press conference that the future will be in the next generation OPPO Find X On the first round, Tianji 9000 Flagship platform , and Find X The positioning of the series is the flagship product integrating future technology .

Chip as terminal brain , To a large extent, it determines the product power of the terminal . Terminal manufacturers are willing to carry Tianji on benchmark flagship products 9000, In fact, it inherits “ A good knife needs a good handle ” The thinking of , Flagship and flagship integration can release the strongest product power .

Counterpoint Research Gai Xinshan, research director of semiconductor (Dale Gai) Express ： MediaTek has been working with for a long time Arm Cooperate with TSMC and other industrial partners , Benefit from this industrial chain advantage , We see that MediaTek is leading the mobile chip technology into the next exploration stage .

The new engine of the high-end market

5G These two years , As the physical upgrade space of many hardware is getting smaller and smaller , The innovation of the terminal is actually a little difficult , People pay more attention to the algorithm , The algorithm runs on the chip through hardware , Performance and energy efficiency are two key results , It can be seen that the importance of chips to terminals will be further enhanced .

therefore 5G Flagship chips need to be at the forefront , Especially when the performance of some flagship chips has not been satisfactory in the past two years , Instead, the market is due to the emergence of flagship chips , Some pain points with high sensitivity but difficult to volatilize .

Tianji 9000 The emergence of will certainly continue to improve the market's impression of flagship chips , Solve some remaining pain points , Because Tianji 9000 Comprehensive improvement in software and hardware , And intelligent energy efficiency optimization for the whole scene , Have the best conditions to solve these pain points .

without doubt ,5G Flagship chips are still in the software and hardware stage 、 scene 、 The development stage of deep integration of requirements , Tianji 9000 The leadership and difference of the flagship chip will be next year , Even in the next few years 5G Flagship chips and terminals , Provide a more precise direction of progress , Further promotion 5G The popularity of terminals .

2022 year , With Tianji 9000 Large scale listing of carrier terminals , The market will pass Tianji 9000 Further realize a fact ： The technological value and experience value of flagship chips are unparalleled .