Member system + enterprise wechat + applet to help the efficient transformation of private domain

The traditional retail industry is gradually changing to the new retail industry , More and more enterprises begin to develop new retail methods on the road of digitalization . Why has the new retail become the model that many traditional retail enterprises are chasing ？ It is an inevitable choice for retail enterprises to turn to the road of Internet brand development , But what is the specific path ？ These are the problems that the consumer goods enterprises are thinking about now .

in fact , For most retail brands , In the field of Internet Marketing , Has accumulated a lot of experience , Some brands have already experienced a digital revolution , A number of Internet retail brands were born , Focus on online marketing , It has achieved many e-commerce brands .

But now , Change is coming again , The traditional e-commerce model is gradually facing a bottleneck , The demographic dividend is waning , The cost of online customer acquisition is soaring ; The brand cannot participate in the whole life cycle of customers , Existing customers are losing , Existing members are sleeping , Forget the brand completely .

therefore , Traditional Internet retail e-commerce brands gradually adjust their strategies , Start private domain transformation , Enhance the influence and attraction of the brand .

“ Member system + Enterprise WeChat + Applet mall ” It is a must for many e-commerce brands to upgrade digitally

“ Member system + Enterprise WeChat + Applet mall ” Private domain operation of , It can enhance the advantages of the brand in the new retail model . Attract more traffic through various online and offline promotions , Through the perfect membership system , Build the interests of members 、 Membership level 、 To promote member consumption 、 Interaction and fission as the core of the integral system , Build a wechat official account 、 Enterprise wechat community 、 Small program as the core of the member marketing matrix , Build an enterprise's private domain traffic pool to precipitate all members . And through a birthday present 、 Festival blessing 、 Various membership rights and interests such as member lottery , And commodity discount coupons 、 Points exchange certificate 、 Discount coupons and other preferential incentive policies , Maintain a highly active connection with members .

2021 In, enterprise wechat developed rapidly , Seamlessly connect with the brand mall applet , Channel members from various channels into the private domain traffic pool of enterprise wechat , And connect to the entire private domain traffic pool , Label the consumer behavior and habits of users , Personalized and refined operation management for members under different labels . meanwhile , Enterprise wechat as a communication tool , It can help the customer service and shopping guide of the brand reach consumers directly , Customer service and shopping guide become senior guides and friends of members , Personalized O & M members , Personalized services and product recommendations for members with different labels , And make in-depth portraits of user behavior habits , Hierarchical management of members , Targeted marketing transformation .