Don't underestimate the integral mall, its role can be great!

Points Mall , Now it's everywhere , clothing 、 Restaurant 、 Online retailers 、 The supermarket ...  All walks of life have their own points mall , Now it has become a large number of enterprises 、 Standard configuration for store operation . Although there are many users , But in the hands of different business entities , The points mall has played a completely different role .

Some people use the points mall to accumulate public praise and promote the activity of users , But some people just use the points mall as a tool for exchanging gifts , It didn't play the role of integral mall at all , The difference is that there is no good operation of the points mall . The well operated points Mall , What effect will it produce ？ Next, let's have a look ！

1、 Promoting activity

The most reliable customers , You also need to maintain a certain level of activity , Set sign in 、 Do the task to collect points mechanism , Redeem points for gifts 、 Coupons, etc , In this way, users can be attracted to sign in 、 Do the task and get the points , Form the habit of entering the mall .

2、 La Xin

In the operation of the points Mall , It can be pulled in the form of shopping lists , The low price of the order can be used as the privilege of the points Mall , Use the spelling activity , Guide regular customers to share and spread , Increase shopping volume 、 While stabilizing old customers , It can also harvest some new customer groups , Achieve win-win results . Of course , Out of the spelling list , It can also be updated in combination with other marketing functions of the system .

• Retain

The premise of arousing the enthusiasm of users is , Let users recognize the value of points , Just like activating , Not only to push users to get points , And use the integral , So match it with some marketing methods , Integrate 、 Products and users are integrated , Through activities 、 Content and channel , Form a set of systems and strategies to improve user retention and operation , Realize efficient user operation .

• User traffic pool

User traffic pool is a good analysis tool , When the user volume is large enough , Analyze user data 、 machining , We can get reliable basis and reference direction , This is important for the maintenance of the points policy 、 Adjustment has great reference value .

The above are only part of the functions of the integral mall , If it is matched with appropriate marketing means , Reasonable operation , You will gain more different effects .

 

The source code attachment has been packaged and uploaded to Baidu cloud , You can download it yourself ～

link : https://pan.baidu.com/s/14G-bpVthImHD4eosZUNSFA?pwd=yu27
Extraction code : yu27

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Open source address

Code cloud address ：

http://github.crmeb.net/u/defu

Github  Address ：

http://github.crmeb.net/u/defu