Why are some old SEO methods still effective?

We know that this is an era of rapid information flow , Especially the rapid development of new media platforms , bring SEO industry , Facing great challenges , a large number of SEO The staff began to worry about the future .

Think SEO This field is beginning to decline , But we always think that , at present SEO It is the most effective way to obtain accurate traffic , And some of the SEO The basic content still applies .

that , What are they? SEO The old method still works ？

According to previous Beijing SEO Experience , We will elaborate through the following ：

Enterprise managers win trust by providing high-quality products or services , And by communicating with potential customers and those who influence them , Can raise awareness of the product or service .

Interaction can be carried out in obvious places such as Weibo , Again , It can also be stored in the comments of the enterprise blog .

SEO The basic goal of is to increase the amount of natural ranking , So that potential customers can find you more easily , Am I right? ？ This has not changed in theory .

therefore , We think ：

1、 The essence of search

When we are thinking about how to use search to get the target traffic , We need to think ：

① Where your target audience wanders ？

② What websites do they read and visit in their daily business ？

③ What social networks do they use ？

④ How they consume content ？

⑤ All this will affect your SEO plan .

When you think about these things , In the actual process of operation, we don't need to worry about the update and adjustment of Baidu algorithm , because , The essence of search engine core has not changed ： Address user needs .

2、 Brand strategy

about SEO for , Brand is still very important , Just like when you try to exchange links , You should focus on really building brand Links .

such as ： How is it? ZAC The teacher tried to exchange links , As a SEO The operator of the blog , How do you choose ？

There is only one answer , Exchange immediately ！

That's the power of the brand ！

Especially when we are measuring how many external chains a website needs , This requires us to seriously think about ：

You choose high quality with brand authority , image SEO Post such professional links every day , Or choose some low quality , Relatively easy to get links .

Every website promoter knows , How to make a choice , The reason is very simple ：

① It helps you to establish a free brand authority in the industry .

② It helps your website improve the credibility of search engines .

③ It helps your website to quickly include and participate in the index and ranking .

3、 User experience

For any channel traffic , When we review a data indicator , We will consider how high the conversion rate is , Whether it meets the basic needs of users .

If your website landing page , It can give users a better user experience , We think natural search traffic , There is no problem .

meanwhile , Your website ranking will enter a virtuous circle .

summary ： No matter how the industry develops , There are still some SEO Basic factors , There is no change , And the above , For reference only ！

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