After repeated pressure, Apple may significantly increase the price of iphone14

News from the industry pointed out that Apple may significantly enhance the new mobile phone launched this fall iPhone14 The price of , expect iPhone 14 The starting price of the series may be 6199 element , Than iPhone13 The starting price of 5199 Yuan increased by a thousand yuan , Apple may be doing this because its service business has suffered a major blow .

stay 2019 Years ago , Apple has improved continuously iPhone The price of , Lead to iPhone Sales continued to decline , to 2019 Fell through in 2 Billion units . After such a blow , Apple quickly changed iPhone Pricing strategy of , Attempted to iPhone The former retail executive who became a luxury product left the company ,2019 Year of iPhone11 Significantly reduced pricing to 5499 element .

iPhone11 After significantly reducing the pricing , Twisted iPhone The downward trend of sales ,2020 year iPhone Our sales have rebounded to 2 More than 100 million units ,2021 Year of iPhone13 Further reduce the pricing to 5199 Yuan and double the storage capacity ,iPhone13 It has also become the successor of apple iPhone6 Then the second best-selling mobile phone , In the Chinese market ,iPhone13 There is a rush to queue up from the listing to the Spring Festival peak season .

Apple kept falling iPhone The pricing of , It changes the strategy of making money , It turns the task of making money to the service business and the accessories business , Especially the service business , People in the industry speculate that 2021 The annual service business accounts for only more than 20% of Apple's revenue , But the profit contribution may reach 60% , Plus the profits contributed by the accessories business , Accounting for half of the revenue iPhone The contribution of profits decreased significantly .

although iPhone The contribution of profits decreased significantly , But Apple's overall profits continue to grow , This proves that Apple reduces iPhone The pricing of , has iPhone Circle users , It is correct to make money through service business and accessories business , But all this has changed since this year .

Holland's heavy penalty on Apple , The Netherlands asked apple to allow side loading , Introduce third-party payment , Reduce the Commission , Apple was adamant , The Netherlands is not soft , Every week 500 The high fine of million euros continued for more than ten weeks, and apple was severely fined , Eventually Apple compromised , Agree that consumers in the Netherlands can use a third party to pay , The Commission is also drawn from 30% Halve to 15%.

Apple compromised with the Netherlands , Will cause a chain reaction , The European 、 Both Chinese and American markets are likely to follow in the footsteps of the Netherlands , Forcing apple to compromise , These three markets are Apple's largest source of revenue , In this case, Apple's service business revenue may shrink significantly , At present, the method of mainly relying on service business to obtain profits will no longer be feasible .

The accessories business is another major source of profit for apple ,2021 The data in showed that the revenue from the accessories business reached 87 Billion dollars , It does not account for a high proportion of Apple's revenue , But I'm afraid the profit is not small , Apple has a data line as high as 145 element , And Android phones use type-C The excuse is that the data cable costs only more than ten yuan ,iPhone Users are forced to use Apple's data line because Apple has built-in chips in the data line .

In addition, Apple has also established its own standards and with iPhone、iPad And other major products , Forcing users to buy Apple Earphones 、 Smart watch and other products , That is to say, use iPhone、iPad If you want to get a better experience with the hardware, you have to use the apple family bucket , This has brought it great profits ,iPad、Mac、 The headset 、 The price of hardware such as watches is much higher than that of their peers .

Now both Europe and China have strongly demanded that Apple introduce type-C Interface , Europe has also conducted antitrust against apple for many times , At Apple has agreed to App Store After a compromise , Apple may have to make further compromises on hardware compatibility in the future , This may cause the hardware system built by apple to crash , Profits plummeted .

In this case , Apple had to seek again from iPhone Get more profits on the , After all iPhone Accounting for half of its revenue , This makes it a big promotion iPhone14 The main reason for the price . As a result, Apple's business strategy may change greatly , U. S. investors have voted with their feet on Apple shares , Apple's share price has fallen by a third in the past six months .

Apple is now CEO Cook is not good at innovation , His strong point is management , However, it is precisely the innovative leadership established under the leadership of Steve jobs that makes apple so brilliant , As Apple's ability to innovate declines , Apple may have almost eaten up jobs' bonus , Maybe its good days are over .