Tiktok shop platform will take disciplinary measures against sellers who violate rules and policies

User safety is very important TikTok Shop It's crucial . We are committed to creating a positive shopping environment and providing users with a trustworthy shopping experience . 

To ensure the safety of users , The platform will take disciplinary measures against sellers who violate rules and policies .

According to the performance evaluation matrix , The platform will take punishment measures according to the severity and number of violations . 

Please note that ,TikTok Shop The seller may be punished many times according to violations .  

Account security level and punishment measures  

Low risk ：N/A  

Medium risk ： Warning  

High risk ： 

• All products will be removed from the alliance （ Store removed from Alliance 3 Time , Cannot join again ）  

• Unable to participate in the promotion  

Serious risks ：

• The shop is closed for a few days  

• After the store reopens , There will be a daily order limit , Merchants reach KA After the complaint threshold （ Configure the exemption list ） The restriction can be lifted .

• Account freeze  

• Close the shop  

Identify and verify violations   

TikTok Shop Adopt a variety of ways to identify and verify whether the seller violates the platform policies and rules . Once confirmed , We may take the following actions .  

Improvement actions   

If the seller violates the platform policies and rules , We will take the necessary action , Encourage sellers to make improvements , To eliminate the adverse effects caused by violating the rules . TikTok Shop The punishment measures taken against the seller include but are not limited to ：  

• Remove merchandise ;  

• Take legal action against the seller ; and / Or report the seller to the relevant regulatory authorities , Institute criminal proceedings against him .  

Additional penalty  

In addition to the penalties listed in the performance evaluation matrix , We may take further measures , Including but not limited to ： 

• Send a formal warning message .  

• The right to suspend the listing of goods .  

• Temporarily or permanently cancel the seller's interests .  

• Temporarily or permanently prohibit sellers from joining the alliance or participating in other activities .  

• Temporarily or permanently prohibit the seller from accessing TikTok Shop platform .
  
• Delete seller account .
  
• Bring legal proceedings .
  
• Report to the relevant regulatory authorities , Conduct criminal proceedings . Please note that ,TikTok Shop Have the right to provide all necessary seller account information to the authorities , To assist in the investigation of illegal acts .  

appeal  

If the seller disagrees with the penalty measures taken by the platform , You can submit a work order to appeal through the seller Center .TikTok Shop After receiving the work order, we will investigate and take action in due course . Please note that , The Seller shall collect and prepare all supporting documents required for the investigation . 

TikTok Shop The rules on appeals are as follows ：  

• There are only two opportunities to appeal . 
 
• The seller can 30 Make the first complaint within days .
 
• The first appeal was dismissed , Can be found in 15 Appeal again within days .  

If the appeal is successful , The platform will correspondingly cancel all penalties and restore the rights and interests of sellers . The platform has the right to make its own decisions , The decision after the second appeal is final .