In the eyes of 100 users, there are 100 QQS

Time flies , How time flies , New partners are coming to the mobile social market , Also left the old player , But no matter how much times have changed ,QQ But it seems that we can always find a way to be active on the main stage . A little friend left a message in the background before ：QQ Why can you thrive in the social field for a long time ？ On this question , I inadvertently found some answers in a live broadcast and a video .

It was organized by flipping through books a while ago 《QQ Meta universe ： channel 、 Game engine and super QQ Show 》 In the theme live broadcast , Technology anchors analyze QQ Group 、QQ Upgrading of traditional functions such as space , Discussion channel 、QQ The inheritance of new functions such as show , A rudiment QQ The metacosmic world unfolds .

 

Technology anchors have said a lot about QQ The story of , Like 20 years ago QQ Show business plan involves metauniverse 、 Virtual world, etc , Only limited by technology, it only makes 2D Version of QQ Show , With the mobile Internet 、3D engine 、 The change and development of artificial intelligence technology , Super QQ The show was born , Looking back , This seems to be reincarnation and progress . Reincarnation is the mind , What is progressing is technology .

Actually , No social software is immutable , Change is to absorb the advantages of old things 、 Overcome the shortcomings of old things , Combine the advantages of old things with new technologies , In order to create a phenomenal product with both the advantages of old things and the progressiveness of new technology , Have 23 Year history QQ This is well confirmed .

About QQ There is still a lot to talk about , I saw a very interesting video two days ago , Answered some questions about QQ Perplexity of . These different ages 、 People in different circles seem to answer QQ The enduring answer . It is difficult to really find out in the user group visit of a product “ No matter how small a love is, it has echoes ”, but QQ The plate and the screening logic of the community really achieved . These are large on various platforms V A great god , Inexplicably like in QQ Communicate with each other in .

Besides interest , More true . In the video, a lupus erythematosus patient recorded the story of her sister's giving all her money to support her treatment on the space log , So I made new friends , At home 、 friend 、 Encouraged by the doctor , She has the courage to fight the disease . At the time QQ For her, it's an emotional outlet , Then came working tools , It's a diary , It's an album ……

You can find , Even though QQ Functions are upgrading iterations , Many games and old functions have been eliminated ,QQ Users are still very dependent on it , because 00 after 、90 after 、80 After the group can be in QQ Find your own “ Location ”.QQ On , written words 、 voice 、 Short video 、 Live broadcast and other social ways are complete , User groups cover almost all layers , The author also deeply understands this .

At the risk of bloating , Also provide all functions

stay 《live in QQ》 In the story of the video interviewee , I see my own shadow .

More than 10 years ago , I was admitted to the best high school in the city , stay QQ I sent a message in the space “ Out of the village , See you in the city ” Attach the admission notice , Then on the computer “ Drop by drop ” One after another , I replied many times that day, thank you , That year, I was a high school student who was keen on sharing life .

Over the years ,QQ Changed a lot , I have also changed a lot , I changed from a student to a “ Workers ”.QQ I can still use it but only contact my brother 、 Sister and communicate work progress with colleagues , Or blow water in the interest group , and “ Drop by drop ” The voice of did not ring again , I think I turned it off QQ The sound of information reminder .

Use QQ And my brother 、 Sister chat is to find them faster , Once they went out and didn't go home , I contacted via wechat and no one replied , Changed QQ There was a response , Later, it was used by them QQ contacted . use QQ Work is also accidental , Once it was necessary to transmit a video material with a large memory , Colleagues suggest QQ transmission , Later I used to use QQ Communicate work progress with colleagues 、 Transfer large files , Later, the company launched a video business , I also used it QQ Little world , Experienced super QQ Show and other new functions …… It really makes me feel the feeling of pushing the waves behind me .

 

If I took the initiative to embrace when I was a student QQ, Then I am forced to use in my working life QQ After the discovery “ It's delicious ！”. I have experienced on the road of growth ,QQ Also keep pace with the times , Surprise many people .

Divided by times ,00 after 、90 after 、70 What users like and pay attention to QQ The function is completely different . such as , Younger brother 、 My sister likes personalized dressing and other functions , Chatting often says “ Expand column 、 Keep fire 、 Warm talk ” Etc ; Dad 、 Mother is used to QQ Watch Tencent News , And through group chat with their good sisters 、 Good brother chatting and square dancing .

original QQ It's for everyone QQ, Occupy an important position in the life of every generation .QQ“ Take the essence , Dross removal ” Constantly innovate functions and playing methods , It has created a social space for users in all ages , For me, QQ It's a memoir , To my brother 、 For my sister QQ It's the stage of making friends , To Dad 、 Mom said QQ It's a communication tool , People of different ages are QQ Found a place on .

Some people think that QQ Superimposed layers of functions become bloated , present “ To gain weight ” The appearance of , Not delicate and concise enough . I think it is precisely because all functions have , So everyone can find what they need on it , That's why , After all these years , Someone always comes back from time to time QQ.

From the perspective of circles , Users with different hobbies can visit QQ Find partners with the same interests . I prefer photography , I added some photography very early QQ Group , I also built one myself “ Photography Xiaobai Group ” Now new people come in occasionally to ask about photography skills 、 Drawing skills , The crowd is sometimes lively and sometimes silent .

Goose factory employees who like to have fun “ Trish ” I will also share photos, videos and some interesting stories in the interest groups , In this process, he established friendly contacts with some group friends and would exchange fashion games with each other , Sure enough, people with common interests can talk about it . Handmade Buda people also gave me a wave of popular science , original QQ The group can also be used as a wholesale market .

QQ The emphasis on social atmosphere and social forms has accelerated QQ Function upgrading and optimization , To ensure the QQ It can meet the personalization of social groups 、 Diversified needs ,QQ Little world 、 Super QQ New play methods such as show have brought novelty to users in all circles 、 Interesting social experience .

Keep updating , Trial and error

Maybe because of “ details ” Also have “ innovation ”,QQ Our activities are both novel and warm , People are highly involved . stay QQ The space is lit “ Anniversary ” In the activity , I got a lot of praise from users who actively contributed , Tell a story one by one ,QQ Accompany generation after generation to grow .

QQ Small world and super QQ Show as a new feature , It also surprised me a little . stay QQ In the small world, I saw a friend video I haven't seen for a long time , There are traces of years on her face, but she is still very familiar ; In super QQ In the show, I learned QQ The new play of show , This is something I have never seen on other platforms .

Their roots , With the maturity of Virtual Technology , Social product scenarios will be richer and more novel ,QQ It is expected to develop more and more virtual social interaction .

23 The Internet social networking market has changed over the years , Short video 、 The rapid development of live broadcasting and other fields , Occupy more and more online time of mobile users , Metacosmic social 、 Video social networking is also sought after by the new generation of users .

Opportunities and challenges coexist ,QQ The transformation from social networking to virtual community may face changes in thinking 、 Technical pressure 、 Cross generational user communication and other challenges , Need stronger technology and more diversified content support . One side , People have high requirements for the appearance of virtual human , And restore human facial expression with high precision 、 Body movements and so on , It is a great test of the platform's ability of technological innovation . On the other hand , People of different ages have different needs , It is actually very difficult to meet the virtual social needs of people of all ages .

QQ Of course, it may have been the most successful product of Chinese Internet , However, there is a long way to go to develop virtual social services that are fully virtual , Of course, there is also the possibility of failure or hitting a wall , But this process of trial and error , It may be more worthy of our expectation than the end .

“ The old QQ” Will there be any new surprises ？

QQ For me, it's not just a social tool , Because it is the first social networking software I use , For me, it is a memoir , Carrying more than ten years of life , It's me and some “ A passer-by in life ” Our only contact .QQ It is also a window to see the world , Will become me and “ Future friends ” A stage for communication .

Follow the development of the times ,QQ Grow with users , Constantly explore new social future . Recently, I'll look at the high praise from my brothers and sisters , Everyone is playing with new things that I may have missed . But the popularity of every era , Social platforms won't miss . If social platforms are alive , This may be the real long-term vitality .

 

With the continuous changes of user demand and competition pattern in the social market , I find QQ Is deeply interested in Social 、 Video social 、 Virtual social , Continue to upgrade social content 、 form 、 scene , Consolidate your moat . But we need to pay attention , Virtual social market technology is not yet fully mature and market education is insufficient , It is not easy to make it bigger and stronger .

Finally, I want to say , Someone has to challenge some difficult roads , We don't know whether it is right or not , Maybe web3.0 Will give the answer .