How do product managers get started? How do they learn when no one takes them?

One 、 What are the requirements of the product manager ？

If the subject wants to be a product manager , Whatever your purpose , It's for the name of product manager ？ Forced case ？ income ？ Always know what the enterprise requires of the product manager ？

1、 The product manager required by most companies is the functional product manager ：

Design function ： Understand the functional structure of the product model ;

Product software ：office、 Mind mapping 、 Prototype design ;

The product model ：B2C、O2O、SNS And other products ;

Work ： Functional planning and design , Product documentation ;

2、 There are also operational and managerial product managers ： Increase the market , Operation and corresponding strategy 、 Product manager for executive management , But the requirements are higher , I'm not going to do that here ;

Two 、 Where is the gap from the product manager ？ How to improve ？

Let's start with the needs of the product manager , Start with the simplest software ：

1、 Product related software ：

Prototype design ：WIN Under the system ：AXURE That's enough ;

Mind mapping ：WIN Under the system ：Mindmanager、Xmind; Personal recommendations mindmanager;

flow chart ： Although I say AXURE You can also draw a flow chart , I suggest you use VISIO;

project management ：project, The best project management software ;

Office software ：word、excel、PPT Such as software ;

At least the above software can be used , Such as AXURE Can do simple interactive actions ,VISIO Can draw a simple flow chart , Swimlane diagram ;PROJECT Can do simple project scheduling ,EXCEL Can do simple data analysis ;

2、 Product mode and function design ：

Understand the different functional structures under different product modes , And according to the product model of the enterprise , Design product prototype and documentation ;

The advice here is ：

Start with design ： Websites with different product models ： Such as B2B,B2C,C2C These three different types of websites , Try to design a product prototype by yourself , Start with the simplest set of processes , Such as the registration process , The following single process …

contrast ： Put your own design products , Compare with real websites , Find out what process you have completed and what the real , Compared with mature processes , Where is the gap ？

summary ： What details did you not think of ？ Why is there such a gap ？ What blind spots do you have in your mind ？ What does the product manager who designed these products think about ？

Continue to design ： According to the comparison , Find your own shortcomings , And then put the first design done by yourself , Design again , Then compare , Revise over and over again ;

If you have mastered relevant software and functional design under different product modes , Then being a product specialist is enough ;

3、 ... and 、 Necessary qualities of product manager ：

I didn't want to be CEO Our product manager is not a good programmer , So what are the necessary qualities for a product manager ？

1、 Certain technical skills or knowledge ：

Although I know , Everyone has been talking about , Does the product manager need technical skills , But I learned some programming knowledge , Not only can you improve your logical thinking ability , In communicating with programmers , A lot of questions are also missing , So even if you can't program , It is recommended to master certain technical knowledge .

2、 Certain operational knowledge ：

Even the best product needs to be operated , Whether it is for the product or for better communication with the operation Department , Operational knowledge is indispensable ;

3、 Certain communication skills ：

Although product managers are called mini CEO, But he is a man without power CEO, If you use various resources of the company to serve yourself , Complete the product , Then communication skills are indispensable ;

4、 Certain design skills ：

In many companies, there are no interaction design positions , Product manager and UI Responsible for the design of the whole product , Then the product manager must master certain design knowledge ;

If you get the above criteria , So get a job as a product manager , It's not very difficult ;

in my opinion , The three most important abilities of product managers ： Learning ability 、 Logical thinking 、 communicate ;

Learning ability comes first ; There are a lot of questions and answers about products on Zhihu , There are also a lot of books about product managers in bookstores , As long as you study hard , Must be able to master relevant knowledge and skills ;

I hope my answer can help you , Let you embark on the path of product manager ;

One graduated from the Foreign Language Department of Normal University , Once JAVA The programmer , Edit the current product manager of the operation ;

another ： Product manager related bibliography , Everyone is a product manager ：

One 、 Product market

《 The tipping point 》—— Product marketing and operation promotion

《 Long tail theory 》—— Product market

《 Devil Economics 》—— Product market

《 influence 》—— Product market

《 Predictably Irrational 》—— Product market and user behavior must be read

Two 、 The product design

《 Elements of the user experience 》—— You all know

《 It's that simple 》—— User experience science popularization

《 Splendid blueprint 》——Web Information architecture must read

《Web Information architecture 》——Web Information architecture must read

《 Create breakthrough products 》——PM Enlightenment reading

《 The non-designer's design book 》——UI Design required reading

《 Change as needed , The power of design 》—— Cultivate empathy

《 Simple rule 》—— design idea

《dont make me think》 - You have to watch

《 Design psychology 》 - A book that makes people open up

3、 ... and 、 The team cooperation

《 Decision making and judgment 》—— The perspective-taking

《 Only the Paranoid Survive 》—— EQ

《 Zen of speech 》—— Aura and infectivity

《 The Book of Revelation 》—— The team

Add ：

The mobile end PM The knowledge and books concerned in product design are slightly different ,

《 Mobile device interaction design 》—— Getting started with mobile interaction

《 Design and development of mobile applications 》—— Getting started with mobile products

《Tapworthy（ Touch our hearts ）》——IOS Design

《App Savvy》

《Mobile Design Pattern Gallery》

《 Simplicity first 》

In addition, many domestic product managers focus on product experience and demand control , Some product managers actually lead projects or product teams , Therefore, the following books are recommended ：

《 The beauty of project management 》： Focus on project management

《 Master the requirements process 》： Focus on demand mining

《 Process management 》 ： Focus on project team product manager

《 Website design deconstruction 》： Pay more attention to Web The product manager

《 The beauty of the moment 》 ： ditto

《 Elements of the user experience 》： ditto

《GUI Design taboos 》 ： Focus on client product managers

《About Face 3 The essence of interaction design 》： Focus on client product managers

《 User experience measurement 》： Product managers with certain user group products can see

《 Better than words ： Website content wins the treasure 》： The product manager of information websites had better have a look

《Web Navigation design 》： Although it's biased Web, But I think the client product manager can also see .

《 Netting 》

Everyone is a product manager @ Mai Dongdong Collated from Question and answer , Please indicate the source and keep the link of this article .

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