Huawei Analysis & Intermodal Activities to Help You Improve Overall Game Payments

How does ARPU improve?How to increase the payment rate?How to improve activity ROI?These are the most common problems encountered by game operators.Huawei's analysis and intermodal activities can help operations improve these user payment indicators. By tagging players and user portraits, and accurately pushing target groups, specific users can be "stimulated", allowing them to increase the game open rate, thereby increasing theThe overall payment for the game.

Huawei Analysis & Intermodal Activities Promotion Payment Program

Using the user grouping function in Huawei's analysis of the crowd, we can select people with higher willingness to pay in the game, and send coupons and gift packages to these people through the app market push function, so as to encourage these people to pay, thereby improving the overall performance.Paid and ARPU.

Success Story

In a mobile game of the idle type, the monthly active users have reached 400,000, but the overall payment rate is lower than that of the industry. The operators tried to attract users to pay through the in-app welfare discounts, but the payment rate increased after several events.But ROI has dropped significantly.

Operators try to use Huawei's analysis & intermodal activities to increase user payment.First, select the tag groups with "high willingness to pay for games" in the Huawei analysis circle; then create a coupon package in the Huawei AppGallery, and push coupon information to users through the AppGallery; the tag group receives the AppGallery coupon reminder, attractingThe user opens the game and uses the coupon to generate payment.In the end, this operation activity helped the mobile game's general market audience pay rate to increase by 2.99%, and the large market audience's ARPU value increased by 17.11%

For the operation steps of using the payment promotion function of Huawei analysis and intermodal activities, please refer to Usage Instructions.

The above is a combination of HMS Coreanalytics services combined with intermodal activities to improve the overall gameA brief introduction to the fee, if you want to know other lean operation scenarios, you can visit the official websiteLearn more.Immediately integrated to improve mobile gamesARPU value!

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Visit Huawei Developer Alliance official website
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Huawei Mobile Services Open Source Warehouse Address: GitHub, Gitee

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