Independent station sellers are using the five e-mail marketing skills, do you know?

（ One ） Identify your campaign goals .

Different Email activity Will produce different results , Different strategies are needed to achieve the goal . Once you have determined the purpose of your advertising campaign , You can Create the goals you want to achieve . Include specific metrics in your goals , So that you can determine the success of your activity based on quantitative data . Think clearly about the goal of e-mail marketing ：

· Pass on brand concept ？

· Promote new products ？

· Retrieve the abandoned shopping cart ？

……

（ Two ） Learn about sending email What are the characteristics and requirements of the object .

Have you ever heard of Meredith Hill The famous saying of ,“ When you talk to everyone , You won't talk to anyone ”？ Hill here means , If you dilute your message to apply to all your audiences , Your words will be invalid . High value should be created by talking directly to the recipient 、 Specifically 、 Related content .

Consider this , The key to a great email campaign is to identify your audience and use Email breakdown To make sure you send mail to the right people at the right time . If you can do this and incorporate it into your strategy , Your messaging will become more creative and specific .

 （ 3、 ... and ） Put yourself in the buyer's shoes .

After you have determined the results and what you want to achieve , You now need to develop a strategy , How to provide value to your buyer role , So that they can switch 、 Participate in or do what you want them to do . Some things to ask yourself may include ：

· How they first subscribed ？

· What is important to them ？

· What can I offer to attract them and please them ？

（ Four ） Determine the timeline for the activity to run And follow up the email .

You may be running a seasonal event that requires only oneortwo emails , Or you may be setting up a long-term primary training program . According to the purchase cycle Adjust the length of your email sequence , Deliver the right message at the right time .

Once you know who you want to send email to and why , It's about developing strategies to achieve marketing goals . On the timeline of the event , You may need multiple touchpoints . You can even consider follow-up actions based on the actions taken by each recipient . Plan these emails , Outline the core message and key points of each email .

please remember , You can't expect all the work to be done in one email . Your email activity can consist of multiple emails , Every email serves a single purpose . This will increase the chances of each email successfully achieving its goal .

The longer the buying process and sales cycle , The more email you need .

 （ 5、 ... and ） Include a clear call to action .

If you're using another email that takes up the viewer's time and inbox space , Your message must have a focus . in the majority of cases , You need to add calling words , So that they can take further action .

Don't confuse your email contacts by providing too many options . For every email you send , There should be an action you want the reader to perform . then , Instruct them to take action , And set expectations for what will happen when they take action .

All in all , E-mail marketing is one of the most cost-effective ways to promote business , Whether your goal is to build a brand or sell more products .Salesmartly Can lead you quickly to learn how to create an email marketing plan 、 Design effective e-mail throughout the sales channel 、 Test them and improve your delivery rate , Let you get high conversion rate from e-mail marketing .

 

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