Geely Xingrui: from product technology empowerment to cultural confidence

introduction ： Through the era of simple hardware competition , China's automobile industry needs technology and culture to enable it to move forward .

2022 CCTV Spring Festival Gala , Take Wang Ximeng, a painter in the Northern Song Dynasty 《 Thousands of miles of rivers and mountains 》 Dance poetry drama created for inspiration 《 Just green 》, Rely on beauty to make a circle , Rave reviews . Ancient elegance 、 An extraordinary form of expression , It's not forbidden for the audience to see , The cultural pride of Chinese people , Arise spontaneously .

Dynamic and static 、 Ancient and modern , Green landscape , Nature contains infinite power ; And China's extensive and profound traditional culture , It also has its awesome vitality .

7 month 18 Japan , Geely Xingrui 2023 A hand in hand dance poetic drama 《 Just green 》, It brings a set of culture to users 、 art 、 Technology 、 The immersive subversive experience of integrating cars , It shows the infinite vitality created by the integration of Chinese traditional culture and Chinese Automotive Technology .

On the same day , Xingrui 2023 This model is officially listed , The new car has launched five models , Official guided price 11.37 ten thousand -14.57 Ten thousand yuan . Xingrui 2023 Fully absorb “ dark green ” Aesthetic inspiration , It has created a new style of fashionable and elegant Chinese sedan .

appearance , Xingrui 2023 To 《 Just green 》 in , Inspired by the emerald mountains , The whole system adopts green waterfall front grille , Smart and handsome ; and “ Only this green version ”, It draws inspiration from the blue-green rock color , Launch elegant “ Shiqing ”、“ Turquoise ” Exclusive car color .

In the interior details , Xingrui 2023 Large area application Alcantara Advanced suede material , Indigo relief stitches swim between seats and door panels , and “ Just green ” Exclusive logo and green waist 3D Streamer radium carving , Make Xingrui more attractive 2023 This style highlights the high-grade texture and the sense of light luxury .

Since I was born , Xingrui will regard himself as a subversive Chinese sedan , Xingrui 2023 This model continues the high-value strength , Rely on Geely CMA Advanced technology of global architecture , Continuous establishment A Class sedan space 、 intelligence 、 High standard of power .

For example, in space , Xingrui 2023 The model remains superior to that of its peers 2800mm Wheelbase and 1869mm body ; In configuration , Xingrui 2023 Fund allocation BOSE The sound system 、 Car fragrance system 、7.5 Inch full color HUD Head up display and other advanced configurations , The technological atmosphere and sense of sophistication are comparable to luxury brand models .

In terms of intelligence , Xingrui 2023 Galaxy is standard in the whole system OS System , Support intelligent voice interaction 、 Online real-time navigation 、OTA Common functions such as online upgrade . Besides , Xingrui 2023 This model is also equipped with more advanced L2 Intelligent driving assistant system , Integrate ICC Intelligent navigation system 、ACC S&G Full speed adaptive system 、BSD Rich configuration of blind area monitoring system .

just as 《 Just green 》 It's always appropriate to move in , Xingrui 2023 All models are equipped with 2.0TD Turbocharged engine , Peak power 140kW Peak power 、 Peak torque 300N・m, It takes only 100 kilometers to accelerate 7.9S; Match it with efficient wet 7DCT Dual clutch transmission , Give consideration to power and fuel economy .

Cultural confidence 、 Create confidence 、 Technology confidence , China's auto industry has completely got rid of the label of cheap and low-quality in the past , Products are also more in pursuit of cultural heritage and connotation . Xingrui and 《 Just green 》 This linkage , It will form a two-way empowerment of science and technology and culture . The fact proved that , Advanced technology , It can also arouse the vitality of traditional culture , Bring a rich cultural feast to the current young consumers .

Disclosure of information , Xingrui has been listed for more than a year , Nearly 20 Million users , Successfully break through the value barrier of Chinese sedan , Truly achieve the role of subversive . As a Geely brand CMA High end series “ Chinese star ・ Flagship sedan ”, Xingrui will lead Geely's continuous upward evolution , At the same time, I will make my own contribution to the promotion of Chinese traditional culture .

It is worth noting that , In China, star series constantly improves the value for Chinese users , While strengthening cultural confidence through automotive products ,7 month 20 Japan , The cumulative sales volume of China Star high-end series has also broken through 40 Than mark .