How to improve Baidu's weight

For the recent white paper released by Baidu , Now seo The algorithm should focus on the user , This also gave us a very good idea to do the station seriously , So for seo For novices, how to improve Baidu's own weight is also a thorny problem , Baidu gives the website with low weight to get Baidu's trust in ranking . For example, you publish a valuable article that is reprinted by a website with high weight , So Baidu will first think that the website with high weight is the first original .

       Baidu has always emphasized , What directly affects the weight of the website in Baidu is the user experience , So the more profound source of the weight of the website is the user .seo The webmaster is usually busy with the content and the external chain , The contents are all for users , And the outside chain that stationmaster makes , The original idea of search engine is the link spread by users , Instead of the webmaster's initiative to send links . Because users' communication links can better reflect the value of the website . The external chain sent by the webmaster is just to simulate the behavior of users .

       Since Baidu says that it is users who affect the weight of the website , Let's analyze it together ：

User's dwell time

       Users usually search websites , It can be divided into two types: actively seeking information and passively obtaining information . But in either case , The user's stay time can show the user's satisfaction with the page . In addition to the content to meet user needs , Page clutter , Three or four pop-up windows will directly affect whether the user continues to stay , At this point , The more concise it is, the more popular it is with users , I believe many friends now understand that Baidu recently released a white paper mentioned , So whether it's The programmer not so bad , Or web designers , We should pay attention to this

Depth of user access

       The so-called depth of access , It means that the user has entered your page , From your page to other pages , And so on . If the website has enough information to attract users , The user will click on other links to get more information . The importance of this factor has been SEOer Our recognition , This statistical function is also added to the third-party website statistics . therefore , Putting links to articles that users may be interested in in in appropriate places is also part of the optimization . For example, put relevant articles at the bottom or right column of the article , Recommended articles are good choices .

The return rate of users

       The above factors can well show the user's satisfaction with a website from one side . But now is the era of brand , Baidu has brand website , It gives a good weight . And forming a brand is an important feature , There is a return rate . Generally, the better the brand, the better the website , The higher the return rate is . The return rate is undoubtedly the biggest affirmation for the website . therefore , In addition to building good content , We need to consider more ways for users to make a second follow-up visit 、 Even the way to become a regular customer , Doing this well is a truly successful website .

Number of new users

       The era of the Internet is already the era of fast food , Most of the content is updated and replaced very quickly , Search engines rely solely on Website The era of visiting history to give weight has passed . Now the advantages of the old station have gradually become less obvious than before . In particular, there is no website that can attract new users , Will gradually lose weight in the search engine . This refers to new users , Not a one-time user . It refers to what is said above , Users who have a repeat rate .

Dissemination of users

       We all know this , Is what we usually call the outer chain , This is undoubtedly seo Personal webmaster application to the point of maximization , Suppose the technology of search engine is mature enough , I think it most wants to remove the outer chain , It should be the external chain sent by the webmaster himself , Because for the weight , No effect at all . What can really determine the weight is that the user propagates independently 、 There are also such things as those recommended by big websites . Now for various reasons , Many external chains of the interaction type cannot be counted into the internal chain . however ： This method has gradually become a major way for Internet users to share links , So in the future , It will certainly be an important criterion for weight evaluation .