With the transformation of automatic empowerment, Feihe dairy accelerates its move towards digitalization!

Was built in the 1962 Flying crane dairy in , It is one of the earliest milk powder enterprises in China , It is also the earliest infant milk powder enterprise to establish an industrial cluster . after 60 The development of , Feihe dairy has become an important enterprise leading the development of milk powder industry .

Of course , In addition to continuous business development , Feihe dairy “ Self cultivation ” And never stopped . Facing the rapid development of digital economy , Flying crane dairy has a keen sense , Constantly explore new technologies 、 New formats 、 A new model , A new path of transformation and upgrading .

among , Feihe dairy has deployed special RPA robot , Realize some e-commerce data processing and customer service business processing by automation , Provide data support for building the database , meanwhile , It has also laid a solid foundation for the customer service department to improve service quality .

Digital transformation , Flying crane dairy dares to be the first     

Under the new normal of digital economy , The earlier an enterprise's digital transformation layout , The deeper you explore , The more digital dividends you can enjoy .

Feihe dairy knows this well , In recent years , Feihe dairy continues to explore the transformation mode . For example, with the help of ERP、 Data midrange and business midrange realize the integration of business and application , Comprehensively promote the intelligent application of data , Flying crane realizes internal management 、 Market planning 、 Digital operation from global marketing to logistics supply .

stay RPA Deploy , Flying crane also attaches great importance to . Through the analysis of RPA Full comparison of manufacturers , Feihe dairy found UiPath In technology 、 It has unique advantages in platform and service system , It's up to you UiPath RPA Try smart upgrade .

this RPA The development of the project , It marks that the digital transformation of Feihe dairy industry has added new weight , meanwhile , Its successful practice is of great significance to the digitalization of China's dairy industry and even the whole manufacturing industry 、 Intelligent transformation is of great significance .

Scientific deployment , The process is smooth

To give full play to RPA The digital potential of robots , Feihe dairy has undergone a series of evaluations , Take e-commerce data collection and customer service as RPA Pilot areas for deployment .

There are a lot of repetitive and regular business operations in both fields , The data collection is mainly about JD 、 A lot of spelling 、 Suning and other e-commerce platforms , Especially during the double 11 , The system is required to achieve efficient data capture and processing . In order to provide better customer service , Need to send a message to the customer , Understand new customer needs , These also involve a large number of regular operations .

that , How to apply it ？ What effect has been achieved ？

First , To win the double 11 “ Key battle ”, Flying crane dairy is 2021 year 11 month 1 It's online on Sunday RPA robot . From Jingdong 、 A lot of spelling 、 Suning 、 Taobao and tmall 5 E-commerce platforms capture sales and visitor data in real time , And write the captured data to MySQL In the database, it is used for the double 11 screens .

such as ,RPA The robot can automatically log into jd.com , Get the number of visitors 、 The number of transactions 、 Clinch a deal amount 、 Number of orders closed 、 Real time transaction and other data . During the whole double 11 event ,RPA robot 7*24 Working 24 hours a day 13 God , Stable operation , The captured data is consistent with the e-commerce platform page , Provide real and effective data for the double 11 screens , Learn about the achievements of "double 11" for Feihe dairy , Adjust the activity strategy to provide data support .

secondly , In daily data management ,RPA The robot self 2021 year 12 month 1 Since the launch , Every day in the morning 8 Click to capture JD 、 A lot of spelling 、 Suning 、 Taobao, tmall, etc 9 The day before the e-commerce platform 、 Customer service data . Except that the login information has expired , Need to re-enter the verification code , As long as you can ensure successful login , The captured data is consistent with the e-commerce platform page data , Provide the data base for the integrated large screen in the business .

In the customer service department , In the deployment RPA Before the robot , Customer service colleagues need to prepare customers to send messages ID And template messages , Put it in order Excel In file . And get Excel Contents of the file , Find customers in Qianniu terminal ID, After sending , Feed back the sent results to Excel, Include “ Send successfully ”、“ The other party is not added as a friend ”、“ No users found ” etc. . If the customer replies with a message , You need to reply “ Hello! ”, And transfer to “ Gold medal after sales ”. This process is time-consuming and laborious , And it's easy to make mistakes .

since 2021 year 11 Monthly online RPA after , Customer service personnel have been greatly liberated ,RPA The robot can be provided by the customer service department Excel file , Automatically send messages for customers from Qianniu client , If the customer has a new message , The robot can also automatically reply and transfer to after-sales processing , No errors have occurred .

Deep deployment , Explore more possibilities for digitalization

In this project , Feihe dairy passed RPA The deployment of robots has gained a lot of value .

Just like flying crane dairy RPA Project director Ge Shuai said ,“ In a critical period of digital transformation , Feihe dairy hopes to realize the digitalization of the whole business 、 Normalization 、 Intelligent . And based on RPA The practicality of robots 、 Ease of use 、 High scalability , Promote Feihe dairy industry to continuously reduce costs and increase efficiency , Unleash employee value , Accelerate the process of digital transformation , It has laid a solid foundation for future market competition .”

As an industry leader , The digital exploration of Feihe dairy industry has undoubtedly played an exemplary role . Facing the future , Feihe dairy will continue to deepen its digital transformation , take RPA Technology is applied to more business areas and scenarios that reduce costs and increase efficiency . meanwhile ,UiPath We will also have an in-depth understanding of customer needs , Explore more possibilities for digitalization , Let more customers enjoy the great value brought by the digital economy .

 

About Feihe dairy

Flying crane was built in 1962 year , Starting from Qiqihar, the hometown of Red Crowned Crane , It is one of the earliest milk powder enterprises in China .2019 year 11 In June, China Feihe Hong Kong stock was listed , It has become the first dairy enterprise with the largest market value in the history of the Hong Kong stock exchange .60 Over the years , Feihe has been focusing on the research of Chinese baby's physique and breast milk nutrition , Lead the industry to create a variety of technologies to improve the adaptability of milk powder to the physical fitness of Chinese babies 、 Formulation and process . Focus on “ More fresh 、 More suitable for ” High quality milk powder , It is the unremitting pursuit of Feihe dairy .

About UiPath

UiPath To achieve a fully automated enterprise ^TM For the vision , That is, enterprises use automation to unlock their maximum potential .UiPath Our end-to-end automation platform automates the robot process （RPA） The solution is combined with a full set of functions , Help all organizations rapidly expand their digital business operations .