2021 graphic design trend: aesthetic response to chaos

The original title ：Adobe International Certification |2021 Graphic design trends ： An aesthetic response to chaos

As a continuous source and market of creative inspiration ,Adobe Stock Artists show and sell photos 、 illustrations 、 vector 、 Design templates 、 Dynamic graphics templates and 3D Where art works are —— This gives us an idea of what is popular 、 What is the way out , And then what emerges in the contemporary vision .

Our trend research approach combines the use of Adob​e Stock as well as Behance、Pinterest and Instagram And other sources of rigorous analysis and hours of searching . Our design and illustration curators focus on Technology 、 Color 、 Emerging models of emotion and theme —— Leading artists in the analytical design template community —— Last , Review internal data on popular downloads and search queries for all asset types , To find rising themes and themes .

Design reflects the response to what people are experiencing , And in the 2020 year , Most of us have experienced a lot .Adobe Stock Director of vector and illustration Shea Molloy Tell us , During the design trend research this year ,“ We found it almost impossible to separate our research from the events of the year ”—— such as COVID-19 Pandemic and its widespread - To work 、 Family life 、 Politics and other aspects of human interaction have a profound impact .

The result of all this digging and thinking is our understanding of 2021 Years of prediction ： The four design trends have both visual impact , It is also closely related to our life experience in the past few months . Let's have a deeper understanding Adob​​e Stock Of 2021 Design trend in .

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1. Simple romanticism

Simple romanticism is a trend , Include Cottagecore、Dark Academia、Naturecore As well as related antiques and the aesthetic improvement of idealized nature . In these visual effects , The exquisite nostalgic performance has a distinct originality , And DIY The spirit is intertwined —— People grow gardens at home 、 Make your own bread and other handicrafts . This aesthetics is not urban or modern —— They are rooted in retro visual effects 、 Traditional font 、 Flowers and garden or country elements .

However , This is not to say that simple romanticism is a strict “ rural ” aesthetic —— Far from it . This is an elegant 、 Idealized （ You might say it's rose ） vision , Depicting the countryside 、 What life might be like on a farm or in a cabin in the woods . This design trend reflects the sensitivity to the simple and beautiful ancient costume drama in the countryside , There? , Highly educated veterans lie gracefully in retro lace , stay Instagram In a ready library or greenhouse , Thinking about the mysteries of life in a pile of shiny leather bound books . A thriving plant .

Under these fantastic dreams and fantasies , There is a strong collective desire , That is, to stay away from the physical dangers associated with modern life and the torrent of information and news , Back to a fictional 、 Simpler place and time . Even though COVID-19 The pandemic ravaged our community , But crowded city life is becoming more and more annoying and unsafe . With us 2021 Annual visual trend A Breath of Fresh Air Many aspects of , The acceleration of the trend of simple romantic design conveys a vision of nature as a safe haven for health and a source of freedom and inspiration .

• Adobe Stock Simple Romanticism on the

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2. Retro steam wave

As a trend of modern Gothic design last year Neon Glow A direct descendant of the movement trend ,Vintage Vaporwave By filling early Internet references and 1990 The visual language of aesthetic metaphor in the s explores a new field .

The appearance of this trend depends largely on the speed and ubiquity of social media , And the development of new technologies that people are constantly using —— for example , Stickers in social media apps , And supporting application media stories that help you create a quick social layout . The concept of stickers also extends to augmented reality , Color cartoon graphic elements cover the world around us through the screen .

The palette in particular helps to distinguish this trend from previous aesthetics .“ It's softer —— added Y2K, Less cyberpunk ,”Molloy say , It also points out the prevalence of cheerful pastels and neutral tones .

Vintage Vaporwave Also have a sense of humor , have a ready tongue , Playful graphics , Xiang Laopai 、 Outdated technology and offline simulation elements mixed nods —— Think about the pixel art with paper-cut shapes , Or draw a clear outline of digital stickers in the thick shadow . game , Especially mobile games , It is a powerful influence to bring this trend into the mainstream . Popular games 《 Between us 》 It's old-fashioned graphics and music 、 A perfect example of a lighthearted and mischievous sense of humor and the blink of an artificial high-tech setting —— All potentially rich Vintage Vaporwave The context is worth exploring .

• Adobe Stock Retro steam waves on the

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3. Insanity

Fashionable 、 Loud and escapist Psych Out Design trends begin with a response to minimalism , But in a new way .

“ Last year's semi surrealist design trend is closely related to this —— It's very futuristic 、 Interesting and interesting .Psych Out It's the same thing —— But it Heavier 、 More strange , And a little dark ,” Molloy said .

Think it strongly refers to 1970 The psychedelic and Art Nouveau movement of the s , this ​​ This design trend is not just a nostalgic journey . contrary , It is an exciting mix of old and new .

“ I think this is partly due to the latest wave of psychedelic music and the rise of dark America ,” Molloy said .“ Many bands have developed these styles , Interpreting old sounds in new ways .” An example , be known as King Gizzard and the Lizard Wizard The band of , It has become very popular in recent years , Blended with jazz 、 Hard rock 、 Hallucinations and ballads . Their music （ It's like Psych Out Most of the designs are the same ） suffer greatly 1970 The influence of time , A combination of modern themes and robotics 、 Lyrical references to automation and climate change .Z Generations have gone through 70 The passionate moments of the 's , at that time Fleetwood Mac because TikTok Posts quickly become the focus of popular culture .

Back to visual design , When it comes to climate change ,Molloy She said she had seen a lot in Psych Out Examples of work on climate and sustainability are mentioned in the trends . This involves product design , She pointed out that ——“ You see a lot of designers or small businesses creating bold 、 New products with unique identity , Emphasize the mission of environmental protection —— for example , Locally sourced wine or natural flavor CBD drinks . ”

In the illustration ,Psych Out It reflects a lot Molloy said “ distance ” imagery —— floating 、 People who fly or travel through fantasy scenes or outer space . In a cause COVID-19 Led to months of shelter defining times , Those colorful 、 Expressive fantasy travel presents an attractive new dimension .

Overall speaking , People are using this design style to share educational and value driven information , Infuse them with vibrant colors 、 More nostalgic elements 、 Curvilinear form and decorative fashionable fonts that attract attention and firmly grasp .

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