"Adobe international certification" in the design industry, why can't big but big designs have good results?

introduction ： In order to ensure the referential content , This article will quote A global brand Of Actual case Detailed description and analysis ！

Snapchat LOGO to update

This social app was first used in 2011 Released in , By 2019 In the first quarter of, we had 1.9 Million daily users . But just SnapchatLOGO After the change , This number has fallen rapidly .

Snapchat On 2019 year 8 Updated in mid September LOGO sign , Make their icons stand out from other social media icons , Its LOGO The silhouette of the iconic ghost is bolder . It's not a fault , Just a new design ！

Unfortunately , The new design has not won the favor of users .

at that time ,Twitter Filled with Snapchat Users' comments on their recent logo updates .

in general , At that time in Twitter It's hard to find the right one Snapchat new LOGO Any positive comments about logo design .

although Snapchat new LOGO The design cost may be very small , But there are other costs associated with changes like this . User satisfaction is an additional factor that developers and designers need to consider , And this time , It turns out that customer satisfaction is very low .

The reason behind the user

This new LOGO The logo doesn't have much to analyze . All the same shapes and colors are still included . The only difference is the weight of the outline , This is absolutely obvious . If Snapchat The purpose of is to attract users' attention immediately after they unlock their mobile phone , Then there is no doubt that it worked .

So why is there such a big rebound ？Snapchat Your bold move may be a little too bold .Snapchat Users may react negatively for a variety of reasons , Instead of accepting this change .

First , Emotional attachment .

Although you may not think you are right Snapchat Emotional attachment , But we have a subconscious emotional attachment to the way things look and feel . their LOGO The logo is familiar 、 Nostalgic 、 Safe —— With the change comes the obliteration of those wonderful feelings , We must start from scratch .

secondly , new LOGO Logo plays an important role in the game “ One of them is different from the other ”.

One of the most popular graphic design trends is minimalism in design . People are removing elements like silhouettes and extra decorations , And content to reduce . Simple design is the opposite of overwhelming ： They are easy to understand and easy to use .

Snapchat Could have been closer to minimalism , And completely delete their outlines . contrary , They do the opposite , Stay away from Trend , Make yourself loud and obvious on the user's mobile phone . This may be exactly what they want to do .