Huawei laptop, which grew against the trend in Q1, is leading PC into the era of "smart office"

Year-on-year growth 44%, Month on month growth of 47%-- Huawei laptops are 2022 The results of the first quarter of the year excited the industry . In the context of the general downward pressure on the overall market , Huawei's growth against the trend is of great significance .

One 、 Huawei must point Q1 The quarter bucked the trend

This year's PC Overall market situation , Has not been favored by all walks of life . As early as the beginning of the year, many research institutions have made pessimistic predictions , Then there were repeated epidemics all over the country , It exacerbates anxiety .GFK Data recently released by the market consulting company , To a large extent, this prediction is confirmed ---2022 year Q1, Quarterly sales volume of notebook computer retail market in China , The appearance of cymbida -7% Decline , It marks that this has been marked “ Sunset industry ” The subdivisions of the label , A real ordeal has come .

in fact , Including laptop computers PC industry , since 10 It has been considered to have started the decline cycle since years ago , The overall trend is not optimistic . from 2020 After the epidemic swept the world in ,PC The industry encounters a more complex environment . One side , Under the epidemic situation, all countries and regions have introduced strict epidemic prevention measures , Encourage telecommuting to reduce personal contact 、 Work from home, etc , Coupled with the rise of new consumption patterns such as remote shopping , Objectively, it increases PC The market demand of the product . But on the other hand , The supply chain is blocked due to the epidemic ,PC The industry has to face a shortage of spare parts 、 Pressure factors such as rising costs , As a result, the overall shipment volume decreased . Under the comprehensive effect , Laptop, etc PC The overall decline of the product market is inevitable . But in this difficult situation , However, Huawei notebook computer has delivered brilliant performance far beyond the industry expectation , Bring new hope to the market .

Huawei Q1 The data of , It shows a rapid growth momentum in the overall share , It has also shown a good development trend in many sub sectors and product lines . On the whole , Huawei's performance is significantly ahead of the industry ： according to GFK The data of , Domestic laptop market Q1 Sales increased year on year 6%, But Huawei's data is on the rise 44%, It is the year-on-year increase of the industry as a whole 7 More than double . In the month on month data that can better reflect the future trend , The domestic market as a whole has -7% Decline , Huawei has delivered a stronger 47% growth rate . No wonder many industry experts praise , Huawei laptop is already PC A share of the field “ Qingliu ”.

More detailed data analysis shows that , The share of Huawei's laptops has grown , It is also accompanied by the optimization of product structure 、 And the significant improvement of the brand status . In terms of product structure , The most eye-catching change of Huawei's laptop , It has made rapid progress in the light and thin computer market . Thin and light notebook is the most popular laptop product for business and young users in recent years , The sales volume of Huawei's lightweight products is 2022 year Q1 The quarter on quarter growth rate of share is 59%, The overall share reached 18.6%. In terms of brand status , Huawei products also show a trend towards high-end products -- Huawei's lightweight products , stay 5000 Share of medium and high-end price segments above RMB , Has grown to 28.7%, towards “ Three points of the world ” Make steady progress . meanwhile , Huawei light and thin book Q1 The quarter on quarter growth rate of offline sales volume of also reached 37%, Increase the overall share to 26.2%. obviously , Huawei's laptop products not only continue to expand their online share , Moreover, offline channels have also been expanded , More and more influence .

Two 、 Continuous innovation , Huawei laptop breaks PC The source of the dilemma

As a technology giant rising in the telecommunications field , HUAWEI is 2016 The first intervention was in PC In the product field , In a short time 6 Within a year , The quarterly growth rate exceeds the industry average 6 More than twice as good , Huawei relies on continuous innovation . Huawei was early in the game , Have a keen insight into PC Industrial “ Predicament ”-- One side , because CPU The improvement of chip performance is close to the limit , In the past, the upgrading of terminal products was directly driven by chip upgrading “ Moore's law ”, Has fallen into the dilemma of failure . On the other hand ,PC After years of development , Existing technology and product design framework , It has been difficult to improve the user experience ,PC Market development , It has obviously slipped into the lack of new growth points “ Fatigue curve ”.

It is out of this insight , Huawei laptop has set its market entry point at “ Break the trap ” On . Huawei believes , At present PC The root of product complacency , It lies in sticking to the old “ Information carrier ” location . in the past , Because of data storage 、 The means of sharing are limited ,PC The product has long assumed the core position of information gathering and processing . But with the great popularity of mobile Internet applications , Productivity tools have been diversified ,PC If the product sticks to the position of the core node of the information carrier , The result can only be marginalization . meanwhile , At present, the needs of users have changed greatly with the development of mobile Internet . Today's business user community , No longer satisfied with work 、 life 、 The old mode of entertainment with strict distinction , It's about breaking boundaries , Realize productivity elements 、 Cultural and recreational elements 、 Even a high degree of integration of game social elements . This requires that PC The product has cross platform performance 、 Intelligence 、 Portability 、 Function diversification 、 Great progress has been made in fashion and other aspects . The innovation breakthrough of Huawei's laptop , These breakthroughs have been achieved for users to a large extent , Thus for PC Industry has brought new impetus to break the dilemma .

The innovative achievements of Huawei's laptop , It is fully reflected in the light and thin product . With the experience brought by innovation , Huawei is a product Q1 The sales volume increased by... Month on month 58%. Users are most impressed by Huawei's thin and light book , Namely “ Use mobile phone Thinking to make computer ”！ To be specific , Is to make full use of Huawei's innovative ideas and new technologies in the field of mobile phone products , In the design 、 Hardware 、 Smart office and other aspects are PC Bring about a revolutionary breakthrough . First , Huawei has noticed the traditional PC product , Used to adopting 16：9 Screen scale . This ratio helps to reduce production costs , But in the office process , But will be right Word And other office software interfaces , The visual experience is not good . So Huawei learned from the design experience of mobile phone products , On the one hand, it adopts “ Full screen ” Layout , Bring a wide view , On the other hand, it also adopts 3：2 Screen scale , It greatly solves the problem of limited productivity tools , Received general welcome from office users .

On hardware , Huawei uses the touch screen design and technology of mobile phone products for reference , Greatly improve the touch operation experience of notebook products . At the same time, through the introduction of high brush touch technology , Give Way PC The operation of the product , Closer to mobile phone products . In application , Huawei's thin and light product has realized the integration at the operating system level , By embedding Huawei mobile application engine , So that it can be used only on mobile phones in the past APP Application environment , Connect directly to PC Interface , Let the new generation of office workers , Have the “ Turn on the computer and play with your mobile phone ” The ultimate experience . More pleasing to the eye 、 Convenient operation experience , Richer application environment , Let Huawei's thin and light book become an integrated new device that goes beyond a single office tool , Even directly changed PC The inherent positioning of the product , Be able to span the office 、 life 、 The limits of entertainment , Completely broken PC trouble .

3、 ... and 、 Huawei laptop is leading the way PC Get into “ Smart office ” Time

From a higher perspective , The fundamental breakthrough of Huawei laptop , Is to grasp the current development trend of business applications -- Our office environment , From the traditional PC The age of the center , Step into a more intelligent “ Mixed office ” Time . The greatest feature of this era , It is an office scene and a life scene 、 Deep integration of entertainment life elements and productivity elements , The separation between life and work in the traditional mode no longer exists . In order to adapt to this mixed office era , Office equipment must also achieve its own breakthrough . Huawei laptop has the innovative spirit of being the first , Took the lead in opening the smart office track , Won the opportunity to compete in the future .

Smart office , It is the technical route put forward by Huawei laptop in response to the era of mixed office . First of all, intellectualization is to use intelligent interactive functions , Solve cross platform problems in the era of mixed office 、 Cross device 、 And multi-directional information sharing . In this regard , Huawei's thin and light book adopts revolutionary distributed technology , Realize equipment interconnection 、 Efficient relay 、 Ability sharing , Let different devices work together , It can be formed according to the needs of users “ hyper terminal ”. In Huawei's smart office environment , Users can use one touch transmission 、 Multi screen collaboration and other functions , Get the integration of various application ecosystems , Smart experience of seamless data flow ; Huawei's intelligent office is more than that , It passes through AI Cameras and AI Fusion application of the system , Follow people through the shadow 、 Virtual background 、 The introduction of new technologies such as natural eye contact , Make video conferencing more effective , It has completely solved the functional pain points in the era of mixed office . You can say that , Huawei's laptop products have become smart office products 、 Productivity tools in the era of mixed office .

in fact , Huawei's innovation and breakthrough in laptop products , Not only bring better experience to consumers , It also has a profound impact on the whole office 、PC Market trends . According to the Chnbrand Brand insight released 《2020 Nine new consumption trends of notebook computers in 》 Report data , The concept of intelligent interaction led by Huawei is in the minds of consumers , It has become a combination of performance 、 The focus of the overall appearance design . Of particular note , Under the influence of Huawei ,PC Many manufacturers in the industry have begun to attach great importance to similar products “ One touch transmission 、 Multi screen collaboration ” And so on , And introduce it into our own system . This fully explains , Smart office 、 wisdom PC The new track has taken shape .

New track , Guide PC The field has entered a new industrial cycle . Regarding this , Huawei is using “ Wisdom, + Professional double track deep ploughing ” The development model of , Actively explore broader industrial space . In terms of professionalism , Huawei has been working hard , Have taken out to “ Full screen ”、“3：2 The proportion ”、“ High performance touchpad ” Technology system represented by , Enable users to give full play to the role of productivity tools for laptop products , Make office more efficient ; In terms of intelligence , Huawei is based on distributed technology , Broke Android and from the bottom windows The system barrier , Cross platform implementation 、 Cross system multi screen collaboration function . Let users work in a mixed office environment , It can easily realize notebook 、 mobile phone 、 Flat 、 Easy connection between terminal products such as TV , And it can make various applications seamlessly connect between terminals 、 Instantaneous switching , Let office and life really enter wisdom 、 Pleasure 、 A happy new era .