This ten-year content industry infrastructure company is actually an invisible Web3 pioneer

Past year , With Web3 The explosion of concepts , A battle revolves around “ Traditional Internet ” The upgrading of business paradigm has also been quietly carried out .

Among many tracks , The content industry relies on low offline dependence 、 The bilateral market is large 、 The demand for equity redistribution is more urgent , It has become the pioneer track of this round of major upgrading . From the main text content sovereignty Mirror, To focus on the field of Art Superare, And then to those who hope to reshape the pattern of streaming media services Livepeer, Even more generic decentralized domain names ENS, Many primordial Web3 The content industry project of the times has achieved considerable development in the past year .

In addition to these Web3 Beyond the original content industry projects of the times ,Meta、 Global music 、Netflix、 Christie's 、Line、 Vision China and a large number of Web2 “ Traditional factories ” Have also come to an end , Explore whether we can find new business opportunities under the new Internet narrative .

Looking around these will Web3 Projects or companies regarded as the key to the next era , Although each family is at the starting point 、 Business model 、 Content categories 、 The target groups are different , But in the narrative, they all describe the same vision —— With fairness 、 Open up the closed loop of value circulation from creation to consumption , Build an open 、 symbiosis 、 Sustainable content industry ecosystem .

fair 、 to open up 、 symbiosis …… These keywords are bound to the content industry , It is not the first time that we have seen .

Previously, when tracking and reporting potential companies in the Internet industry in various fields , We came into contact with a company called “ See music ” Content industry infrastructure company , The company focuses on “ to open up 、 Equal rights 、 symbiosis ” The concept of , I hope to take myself as the underlying foundation （ Non chain settlement ）, For the creators and institutions in the whole music industry chain 、 developer 、 Content demanders and other different roles build a mutually beneficial value circulation system .

The layout has been ten years ？ See in the eyes of music Web3

It coincides with the 10th anniversary of the founding of music , Borrow Web3 Conceptual fire , In the near future Odaily The daily planet contacted see music again , After hearing us say Web3 This word , See the music show us ：“ We were founded ten years ago , But now there is a new noun expression , There will be other names in the future , But the evolution of the Internet will certainly change from the pursuit of efficiency to the pursuit of fairness , It is inevitable to start the innovation of production relations .”

As the current leader in China 、 The music industry infrastructure company with the largest music assets in Asia , See that music has now achieved creation 、 Protect 、 distribution 、 management 、 Full link digital capability for commercial application , Carrying more than  100 Wan's global creator , And include Spotify、Youtube、 Tiktok 、 The asset docking of more than 1000 demand institutions such as Netease cloud , covers 95% Music consumption channels and 30 Multiple music demand scenarios , There are now more than 2000 Million of music digital assets circulate in the system .

Such an Internet enterprise with a history of ten years is doing Web3？ It sounds somewhat fragmented , But with the deepening of communication with seeing music , We also gradually understand the company's understanding of Web3 Spiritual understanding （ Including disassembly for trade-offs ）, I also understand what he wants to go Web3 What is the road .

As seen in music , The company positions its industrial role as Web3 Capability Provider , Support other participants in the ecosystem with digital operation architecture , Return the ownership of data to the creators and users .

since 2012 Since its establishment in , See that music starts from focusing on the construction of efficient bilateral transaction infrastructure between upstream creators and downstream users ; After ten years of evolution , Further expand the derivative function chain , For example, copyright protection 、 Storage 、 Interface 、 transmission 、 Build a shop 、 Station building SAAS、PAAS wait .

In the development process of this decade , See that music has been recessively implemented “ to open up 、 Equal rights ” Idea . The creator side , Seeing that music has never played the role of producing music since its inception , But through an open platform , Allow creators to upload freely 、 Distribute all kinds of original music works , The copyright of these works and most of the related economic interests do not belong to see music , It's entirely in the hands of the creator ; User side , I see that music takes an equal attitude towards all channels , Not because some channels have unique advantages （ Like traffic ） and “ little ”, Whether it's flexible 、 A lot of 、 The need to call global music digital assets on demand , It is also the use demand of rapid mining and rapid use , Through infrastructure, global equity 、 Efficient 、 Low loss call .

Today, ten years later , To coincide with Web3 The spring breeze began to blow , See music also gradually dominant “ symbiosis ” The idea of introducing into the ecology . In the operation of the whole industrial ecosystem , Seeing music doesn't “ Take care of everything ”, Instead, we will continue to liberalize revenue generating Services , At the same time, the neglected contributors in the digitalization process of the past industrial chain will be integrated into the ecosystem , Let more participants in the ecosystem gain consensus and benefits in the ecosystem with their own contributions , Promote the innovation of production relations of Digital Content Ecosystem .

Yes, of course , See music as the underlying platform , Will take Gas Fee To extract revenue , But this part of income will eventually be indirectly fed back into the system by improving infrastructure , Finally, build a self running system with all the characters 、 Value cycle 、 Create a shared open ecosystem .

“ to open up 、 Equal rights 、 symbiosis ”, This is seeing music right Web3 Understanding of core concepts , The development of the past decade is to see that music is the answer based on this understanding .

Whether the bottom layer needs to be decentralized ？ See the abandonment of music

In the previous article, we sold a key —— See the music in order to make a choice Web3 The spirit has been disassembled . What is emphasized here “ trade-offs ”, It refers to seeing that music does not adopt decentralized blockchain on the settlement layer , Instead, we chose a centralized server , It is also not used in business operation token or  NFT  As a medium .

This is also the biggest point of disagreement between us and seeing music discussion . As a long-term follow-up report crypto and Web3 Reporter , I am well aware of the advantages of adopting decentralized bottom , Also firmly believe that this is the general trend of the future , But seeing the explanation made by music from the perspective of a mature commercial company still made me deep in thought , It's also worth all Web3 Practitioners think further .

When talking about the reason for such a choice , Seeing music means that there are policy reasons , But there are also operational and development stage considerations . Although the decentralized chain ecology has achieved breakthrough development in the past oneortwo years , But for now , The performance of blockchain is still limited , The relevant infrastructure is not perfect , Whether it can carry commercial level business operations has not been fully tested , For an enterprise that needs positive operation and continuous construction , Centralized services can help them be more flexible 、 Deal with events in real business scenarios more efficiently .

I personally agree with this , Most of the most common application categories on the chain in the past two years are based on  DeFi  As a representative of the “ Finite state applications ”, Its characteristic is that all transaction logic can be deduced only by verifying the change of address balance , But for the commercial scenes of music and other content industries , Related transactions will involve a large number of state changes other than balance changes , This is what we are talking about Web3 Often mentioned in “ Infinite state applications ”, In addition to higher requirements for the performance of blockchain itself, the smooth operation of such applications , It also needs to rely on the further development of storage services and other related infrastructure .

See music further introduced , Not to mention the digitalization of the whole content industry , There are many unimaginable challenges in the actual operation of music content alone , For example, in the simple commercial circulation of content , How to make its author 、 Songwriter 、 Master tape maker 、 Mixing 、 The arranger and other right parties shall trace the ownership of their rights one by one ; Further , How to apply these rights to multidimensional, rich and growing consumption scenarios （ advertisement 、K song 、 Music score 、 Sports and so on ）; How to update relevant laws and regulations , Protect emerging rights faster and more regularly , And ensure that the corresponding income can be fairly and openly distributed to all obligees ; With the continuous development of the technological environment , How can the rights of content be authorized to more diversified subdivisions and channels （ The reality is that most demanders don't understand, don't accept or can't use blockchain 、token、NFT）…… These are the problems that enterprises will encounter in the actual operation day after day , Evaluate the blockchain bearing capacity at the current stage , It's hard to get a desired answer .

The judgment of seeing music is , At this stage, batch emergence Web3 Most projects are still on the concept , The scale of a few landing projects has not been expanded for the time being , Most of these projects are still at a relatively early stage , It's not that they don't have to face the challenges mentioned above , It's just not time . On the contrary, for seeing music, which has a history of ten years , Experience tells them that if they want to break out of the tight encirclement in the fierce market competition , You can't be tied up in any way .

however , This does not mean that music is negating the future of blockchain , Although it is not intended to be on the full steering chain for the time being , However, detailed research has been done on the technical difficulty and cost of service migration , In this regard, the company also said ：“ It's across multiple chains 、 League chain 、 Or public chain , Sharing and evolution of decision-making mechanism , It's all about timing, not technology , By circulation 、 Collaboration efficiency and fairness have built the ecological scale , Be able to take the lead at the start .”

The same path Web3 The way

Based on the above , We can probably conclude that , See the vision of music and those emerging in batches recently Web3  Content industry projects are highly consistent , All hope to be fair 、 Open up the closed loop of the value circulation of music from creation to consumption , Build an open 、 Equal rights 、 Symbiotic content industry ecology . The difference lies in , For compliance purposes 、 Consider the stage of operation and self-development , We can see that blockchain is not currently used as the service settlement layer in music , Instead, it uses a centralized server . meanwhile , Do not use token It also avoids the risk of speculation and price fluctuation to a certain extent .

With Web3 Further popularization of the concept , In the new industrial upgrading competition , In addition to paying attention to those Web3 Beyond the original content industry projects of the times , Nor can we ignore the music coming from another direction step by step .

As “ Tradition ” The first batch of awakening in the Internet field Web3 Conscious company , See the music right “ to open up 、 Equal rights 、 symbiosis ” etc. Web3 The core concept has a deep understanding and clear landing plan , For a long time, it has been committed to providing the underlying infrastructure and innovation environment for the production and operation of content assets . meanwhile , See that music also has the operating experience and industrial resource advantages that emerging projects do not have , For example, perfect rights confirmation and rights protection plan 、 Mature rights and interests circulation system 、 A huge group of creators 、 Rich demand channels （Spotify、Youtube、 Tiktok 、 Netease cloud ……） wait , Ten years “ Thick product ”, It is expected that Web3 In the new era of “ Thin hair ”.

stay  Web3.0  In the new race , Who is ready to start first , Who may be the maker of the rules of the game 、 The creator of the ecosystem 、 Owners of innovation dividends , Considering that most of the current activities of the content industry chain still occur in Web2, On the whole, we can see that music will occupy a considerable position advantage for a long time .

The two directions are different 、 But they all lead to Web3 The path of , It is unknown who will reach the destination first .