S2b2c platform of fresh food industry reshapes the ecosystem of agricultural products and builds a mobile fresh food comprehensive mall

With the arrival of the new era of fresh food retail , Pure online or offline mode , Has been unable to achieve long-term development , Fresh food enterprises need to use a more advanced business model , Deep integration of online and offline , Realize seamless linkage of online and offline scenes , Continuously optimize the customer experience of consumers , In order to better create enterprise value . And become the most likely leading business model in the next few years , Namely S2B2C New retail model .

What is? S2B2C Pattern ？

S2B2C As a new e-commerce marketing model , It is a way to bring suppliers 、 The supply and marketing integration marketing mode of seamless combination of distributors and purchasers .S Large supplier ,B Refers to channel providers ,C For customers .

Through this mode , On the one hand, through S2B2C The e-commerce platform provides technical support for suppliers , Let them quickly promote their products at a low cost ; On the other hand, excellent suppliers can be selected for distributors to purchase , The distributor does not need any inventory and costs , Provide better service for customers . For the fresh food industry , What follows is fresh S2B2C The era of Internet service platform is coming .

S2B2C The core value of the platform ： The deep integration of Internet and supply chain

Throughout S2B2C In the business model ,S It should not be just a platform , Only undertake the function of information exchange .S Should have a strong ability of supply chain integration and operation , Emphasize the nature of the service .S You can't just bring traffic to the upstream ,S More responsibility lies in providing services for downstream , That's what it is. S2B2C The core value of the business model .

For e-commerce , The supplier shall open the whole chain , We must rely on a high degree of information and data . Suppliers through the supply chain S2B2C Mall system , Accurately grasp B End 、C The original data of the end , To see the original picture of the fresh market puzzle , Generate valuable and unbiased business insights . And this S2B2C System , It is built around channel providers , An information system capable of mastering the operating conditions of channel providers , That is, demand and purchase , Plus customer management and marketing . Fresh food industry S2B2C The core value of the business model is to deeply combine the Internet with the fresh supply chain , Reshaping the ecosystem of agricultural products .

S2B2C The e-commerce platform helps fresh food enterprises open a new layout

Fresh fresh retail will continue to develop and change in the next few years , Traditional fresh food enterprises need to return to the commercial nature , Application S2B2C The new retail mode realizes the integration of online and offline channels , In order to better grasp the development opportunities , Avoid elimination . Fresh enterprises can choose to build a mature fresh supply chain S2B2C Mall system , Enable the digitalization and intellectualization of the industrial chain of traditional agricultural products , Provide customers with standardized products and services . And play S2B2C The advantages of Internet service platform integrate high-quality suppliers , Form a business ecosystem with channel providers , To achieve mutual benefit and win-win results .

1、 fresh S2B2C The system can speed up the supply chain flow , Realize the sustainable development of the fresh food industry

Fresh food industry S2B2C The functional perfection of the system website itself , It can make brands more standardized 、 systematic ; adopt S2B2C The system accelerates the elastic control of the whole fresh supply chain , It can improve the overall operation efficiency , To achieve sustainable development .

2、 fresh S2B2C The e-commerce platform supports multiple types of classified customers

fresh S2B2C The system website can uniformly manage individual customers 、 Enterprise customers and internal organizations ,S2B2C Different customer registration forms and processes of the platform are different , Of different types of customers S2B2C The system architecture is also different , fresh S2B2C The platform implements a platform for multi type classification management of customers .

3、 fresh S2B2C The e-commerce platform supports multi-level sales mode

fresh S2B2C The Internet service platform supports the headquarters to face regional branches and dealers 、 Branches and distributors face stores 、 The multi-level sales model of stores for end users .

4、 fresh S2B2C The e-commerce platform improves the distribution system , Promote commodity sales

To solve the problem of customer needs , We should consider the logistics time 、 The quality and supply capacity of commodities . Through fresh S2B2C platform , Plus the direct supply from local manufacturers , The products are stored in the first and second tier cities , Meet the product needs of nearby customers , Fresh food supply chain S2B2C The mall system can greatly shorten the procurement time , Improve customer satisfaction .

5、 fresh S2B2C The platform creates greater cost advantages and profit margins

fresh S2B2C The system website not only effectively reduces the purchase cost , More diluted storage 、 logistics 、 artificial 、 Marginal cost of management, etc ,S2B2C The Internet service platform creates greater cost advantages and profit margins for the upstream and downstream of the fresh food industry .

6、 fresh S2B2C The system provides a variety of payment and settlement modes for revenue and expenses of the third-party platform

S2B2C The system website can use different promotion modes according to different types of customers , Individuals are separated from dealers , Marketing expenses 、 Packing fee 、 The logistics distribution fee is amortized according to the order or single product , And Alipay 、 Tmall 、 JD.COM 、 Transaction reconciliation of fees of wechat and other third-party platforms , Multi Organization collaborative operation .

Under the general trend of consumption upgrading , Traditional fresh food enterprises have encountered serious homogeneous competition 、 Customer diversion 、 The merchants' upgrading steps are inconsistent . Only actively seek change and transformation , Through technical support , structure S2B2C Internet service platform , With the help of the platform, the resources of online and offline channels 、 consumption 、 Services, etc , Build a mobile fresh food comprehensive mall , Only the traditional fresh food enterprises can break the situation and be reborn , Continue to take the lead in the increasingly competitive fresh track .

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