Which Chinese virtual human is better? Sullivan, IDC: Xiaobing Baidu Shangtang ranks in the first echelon

Jin Lei Collated from Aofei temple
qubits | official account QbitAI

With College entrance examination Achievement list , Artificial intelligence has once again triggered a heated debate , All the way AI Digital person display one 's skill to the full .

From writing college entrance examination composition , To easily win all kinds of comprehensive examination questions of literature and science , Digital people kill all sides on the college entrance examination papers .

however , The layman is watching , The test questions are not measured this year AI The main battlefield of the market .

not long ago , Sullivan and IDC The industry reports in the field of domestic digital people have been released respectively , The mainstream enterprises in the digital human market are quantitatively evaluated according to their comprehensive competitive strength .

Both reports show , Little ice 、 Baidu 、 Shang Tang Three companies are in the first echelon .

So here comes the question , Why are these three leading companies in an all-round way ？

Although the track is in the early stage , The first echelon has emerged

Sally ⽂ The annual report issued is 《2022 China's figures in ⼈ Market observation report - Milepost 》.

The report starts from 、 Explore 、 Development 、 Four stages of maturity for seven mainstream figures ⼈ Enterprises conduct evaluation .

Little ice 、 Baidu 、 Shangtang has become one of the three leading enterprises in the mature stage .

Maturity stage Our product means that it has the current industry benchmark significance , And in emotional expression 、 Leading edge in core technologies such as character cultivation .

At the same time ,IDC Also on the 11 Home mainstream AI The digital people enterprise starts from Six dimensions Conduct a comprehensive assessment , The current digital human market can be divided into 2-3 A echelon , The first echelon is Xiaobing 、 Baidu and Shangtang .

It can be seen that , Whether it's AI Capabilities and user experience , Or the market capacity and degree of commercialization , The first echelon is basically a six-dimensional brand , No obvious short board .

Little ice stay 2014 In, he entered the field of virtual human , Is the first virtual human AI Framework and implement a wide range of product landing players .

The little ice framework is one of the most complete artificial intelligence frameworks in the world , Talk in the open domain 、 Multimodal interaction 、 Super natural voice 、 The field of neural network rendering and content generation is leading in the world .

meanwhile , Xiaobing is also one of the enterprises with the largest number of digital human landing cases in the industry , The total number of cases included in the delivery exceeds 400 individual , If you include a virtual boyfriend 、 Virtual girlfriends and other products , The total number of Xiaobing virtual human exceeds tens of millions .

Xiaobing digital people can be divided into Four types of ：

• AI Employee（ Virtual employees ）, For example, Vanke cuixiaopan ;

• AI Expert（ Virtual experts ）, For example, Guan Jun, coach of the national team 、 Daily economic news anchor N Little black ;

• AI Companion（ Virtual company ）, Like virtual boyfriends 、 Girlfriend, etc ;

• AI Entertainment（ Virtual idol ）, For example, Xia Yubing 、 He Chang et al .

Highly anthropomorphic 、 Multimodal interaction and content generation capabilities , And the low cost and rapid creation of virtual life production line are Xiaobing's advantages .

△  Vanke virtual employees , Cui Xiaopan

As the head of China AI company , Baidu since 2019 Since the layout of the digital human field in , The number of digital people deployed online on Baidu AI Cloud Xiling platform has reached dozens , Support service-oriented and performance oriented digital people .

among , The service-oriented digital people are the advantages of Baidu , There are many types of products , From the earliest enterprise service scenarios, it has been extended to marketing 、 Office and other fields .

CCTV sign language anchor launched by Baidu , Digital people such as duxiaoxiao, assistant of digital people for college entrance examination, have attracted the attention of the industry .

In recent years, the key resources have been invested Shang Tang , There are two major directions in digital human technology ：“ Personification ” and “ automation ”.

Bottom AI Ability 、 Industry wide coverage is the advantage of Shangtang's digital human layout .

Based on these advantages , Shang Tang has built an intelligent generation system 、 The three engines of intelligent driving and intelligent interaction , Build up “ "One-stop" work style ”AI Digital man production line .

It can be seen that , The first tier enterprises have some similarities , Not only the underlying technical strength is comprehensive 、 Powerful , And around several pain points in the current digital human industry , Such as interactivity 、 Content generation 、 Production costs 、 Capacity and other issues , Have put forward their own solutions , Therefore, it has gone further in the core technology and commercial implementation .

It is worth noting that , The two reports differ in the classification of digital people , But it's all from Application level Departure .

For example, Sullivan's report divides digital people into service type and identity type , and IDC It is divided into pan entertainment digital people 、 There are two categories of enterprise service digital people .

There have been different references in the industry before , Like ice 、 Baidu 、 Shang Tang has its own definition and classification standard , The conceptual consensus of the industry has not yet been formed .

From consensus to order ： The next stop for digital people ？

“ It's hard to distinguish between man and machine ” or “ More like people ”, It is the overall development trend of digital people .

From the two reports , In the future, digital human related technologies will create a three-dimensional panorama 、 Five senses of reality 、 Super natural / The digital twin form of digital man-made goals , Interact with actions and emotions 、 Emotion perception reasoning is the key breakthrough ⼝, Keep feeling immersed 、 Interactivity 、 Development in an open direction —— Virtual human new three board combination , It also leads the commercial landing and application expansion for the time being .

2019 year , Xiaobing began to research and develop for the winter sports management center of the State General Administration of sports AI Referee and coach system “ Guanjun ”.

2022 In the 2008 Winter Olympics ,“ Guanjun ” Help the Chinese delegation win two gold medals and one silver , Become an artificial intelligence to participate in the whole process of training in the world's top events , And assist in winning the first case of gold medal .

2019 From the year onwards , Baidu and Shanghai Pudong Development Bank have created digital employees in multiple scenarios .

Among them, in the field of customer interaction and sales AI Digital employees , At present, the monthly life has reached 46 ten thousand people , That is, every month 46 Million users through AI The recommendation of digital employees to purchase financial products .

2021 Softbank conference in , Shang Tang is only used for 20 Tianyi created an exclusive super realistic digital person for Yasuki Imai, vice president of Softbank .

CVPR 2022 On , Shang Tang proposed a new framework Bailando, It can drive digital people to dance with music , In the future, it is expected to become the underlying technology to drive the virtual anchor .

Little ice CEO Li Di once predicted , future ,AI being The number may surpass that of human beings .

This view has gradually become the consensus of the industry , But before that , There is still a way to go .

according to IDC The five level evolution framework of artificial intelligence automation , The development of digital people can be divided into 5 Stages .

L5 At this stage, digital people can make independent decisions 、 Perform tasks autonomously , Fully realize intelligent interaction . Most of the current figures are in L1-L3 The stage of , And the future AI Digital people will be L4-L5 The level of .

IDC It is predicted that the digital human market will show a high-speed growth trend in the future , To 2026 year , The scale of the Chinese market can reach 102.4 RMB 100 million , This figure is not too big .

The greater opportunity may lie in , The digital human industry is still in its early stage of development , The market needs more than “ College Entrance Examination Question Maker ”、“ Car voice remote control ”、“ Office bureau level virtual human “ and “ Anchor with goods ”, It is more necessary for all-round players to meet the needs of multiple scenarios of consumer market users and enterprise market customers at the same time .

This test AI Innovation marathon of landing ability , Just getting started .

* This article is authorized by qubit to publish , Opinions are owned only by the author .

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