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Xiaohongshu joins hands with HMS core to enjoy HD vision and grow grass for a better life
2022-07-25 04:55:00 【nginx】
With the same flow consumption ,540p Variable in seconds 1080p？ It's not magic , Through video super-resolution Technology （ Video super score for short ）, Can make the video clearer .
7 month 20 Japan , In the latest edition of little red book 7.48 Of App in , Users can experience the high-quality video experience brought by this technology . Xiaohongshu and Huawei HMS Core cooperation , The mobile terminal is online based on HUAWEI HiAI Foundation Video super division capability provided , It realizes video notes under the same traffic consumption ,540p Sharpness can change in seconds 1080p The visual effect of , Let users really enjoy the pleasure of watching smooth and clear video at low cost .
Share sincerely and create user value , Explore the same frequency with low cost and high image quality
all the time , Xiaohongshu regards users' record sharing based on real life as the most valuable asset , Encourage users to use short videos 、 Image & Text 、 Record life in the form of live broadcast , Share your lifestyle , And form a community based on interest interaction . On this basis , The benign interaction between content and business has emerged on the little red book platform , Grow a unique “ Grass planting economy ”.
But in 2K、4K Screen resolution is mainstream today , Users have higher and higher requirements for video quality and experience effect , Caton or too low video resolution will make users unbearable . However, the business in the field of audio and video is complex , The demand for end-to-end computing power is large 、 Algorithm deployment is difficult , Want to realize new functions , Building new business scenarios is not easy .
How to create a low-cost and high-quality video playback experience for users , Become the field of short video （ In particular, all major head short video platforms ） An urgent problem to be solved .
meanwhile , Huawei HMS Core Through the continuous accumulation of image processing ability , Combine multimedia technology and AI Algorithm , For social 、 Developers in the audio-visual industry provide a set AI Video super division solution , It is easy to realize the effect that users can enjoy high-resolution experience when watching low resolution video .
** Consistent exploration in the field of audio and video , For little red book and HMS Core Our cooperation has begun .**
Short video super points blessing ,UGC Plant grass and brush until it's cool
Committed to building “ Ultra clear horizon ” Of AI Video hyperfractionation technology , Through machine learning , Low resolution images can be 、 Video Reconstruction , Make image 、 The video is clearer . However, the traditional super division algorithm has a great demand for computing resources , And limited by the computing power of the mobile terminal 、 Algorithm power consumption 、 Multi model compatibility and other issues , Deploying real-time hyperfractionation technology on mobile terminals faces great challenges .
In this cooperation , The little red book App Through access, it is based on HMS Core Open HUAWEI HiAI Foudation, Enable end-to-side over splitting Services . The end-to-end video hyper segmentation model requires high real-time performance , It means that the video super division function requires not only high computing power , We also need to optimize the underlying hardware capabilities to reduce power consumption .HUAWEI HiAI Foundation As end side AI Calculated platform substructure , Pass many IP synergy 、 Graph fusion optimization and other technologies , Give full play to NPU Computing power of hardware unit , Make video super divide operate efficiently on the mobile phone side with lower power consumption and higher performance .
thus , Red book developers can reduce or increase the clarity and bit rate of the video users watch , Dynamically choose the network environment , Effectively reduce the cost of broadband , And improve the efficiency of development and operation . meanwhile , The landing of end-to-side video super points , Also let xiaohongshu users consume the same traffic , Get a smoother and clearer “ Want to buy ” Video viewing experience .
Efficient cooperation , Explore the infinite possibilities of the future audio and video industry
Xiaohongshu team and Huawei HMS Core Team docking began this year 4 month , The cooperation between the two sides is efficient , Based on the technical understanding and solutions in the media field , Collaborative development , Soon integrated HUAWEI HiAI Foundation And realize the end-to-end video super division capability , adopt AI Hardware acceleration , It solves the problems of power consumption and performance . Deng Lin, the head of xiaohongshu application research and development, mentioned HMS Core When I feel cooperation, I say ：“HMS Core It helps us solve the problem of end-to-side video over scoring , This allows developers of xiaohongshu to focus more on business innovation , Use flagship technology to enhance our user experience .”
at present , The little red book “ Video super score ” Function deployment to HUAWEI MateX2 series 、P50 Pro、Mate 40 Series etc. 90 Many types of Huawei NPU Mobile phone model , as well as HUAWEI MatePad Series etc. 10 Many types of Huawei NPU Tablet models , You can get a high-quality experience in relevant mobile phones and blackboards by brushing small red books and video notes .
There are also a lot of potential business innovation needs in the audio and video industry , future HMS Core And xiaohongshu will also continue to explore providing more personalized services for users , Enhance user experience , In sports 、 Explore more innovative ways to play in sub sectors such as sports events .HUAWEI HiAI Foundation It has also been solving practical problems and the latest technical difficulties in the underlying computing power and experience for developers , Open the underlying computing platform to developers , Help more algorithms migrate to end-to-end deployment .
Learn more >>
Visit the official website of Huawei developer alliance
Get development guidance document
Huawei mobile service open source warehouse address ：GitHub、Gitee
Pay attention to our , The first time to understand HMS Core Latest technical information ~
7 month 20 Japan , In the latest edition of little red book 7.48 Of App in , Users can experience the high-quality video experience brought by this technology . Xiaohongshu and Huawei HMS Core cooperation , The mobile terminal is online based on HUAWEI HiAI Foundation Video super division capability provided , It realizes video notes under the same traffic consumption ,540p Sharpness can change in seconds 1080p The visual effect of , Let users really enjoy the pleasure of watching smooth and clear video at low cost .
Share sincerely and create user value , Explore the same frequency with low cost and high image quality
all the time , Xiaohongshu regards users' record sharing based on real life as the most valuable asset , Encourage users to use short videos 、 Image & Text 、 Record life in the form of live broadcast , Share your lifestyle , And form a community based on interest interaction . On this basis , The benign interaction between content and business has emerged on the little red book platform , Grow a unique “ Grass planting economy ”.
But in 2K、4K Screen resolution is mainstream today , Users have higher and higher requirements for video quality and experience effect , Caton or too low video resolution will make users unbearable . However, the business in the field of audio and video is complex , The demand for end-to-end computing power is large 、 Algorithm deployment is difficult , Want to realize new functions , Building new business scenarios is not easy .
How to create a low-cost and high-quality video playback experience for users , Become the field of short video （ In particular, all major head short video platforms ） An urgent problem to be solved .
meanwhile , Huawei HMS Core Through the continuous accumulation of image processing ability , Combine multimedia technology and AI Algorithm , For social 、 Developers in the audio-visual industry provide a set AI Video super division solution , It is easy to realize the effect that users can enjoy high-resolution experience when watching low resolution video .
** Consistent exploration in the field of audio and video , For little red book and HMS Core Our cooperation has begun .**
Short video super points blessing ,UGC Plant grass and brush until it's cool
Committed to building “ Ultra clear horizon ” Of AI Video hyperfractionation technology , Through machine learning , Low resolution images can be 、 Video Reconstruction , Make image 、 The video is clearer . However, the traditional super division algorithm has a great demand for computing resources , And limited by the computing power of the mobile terminal 、 Algorithm power consumption 、 Multi model compatibility and other issues , Deploying real-time hyperfractionation technology on mobile terminals faces great challenges .
In this cooperation , The little red book App Through access, it is based on HMS Core Open HUAWEI HiAI Foudation, Enable end-to-side over splitting Services . The end-to-end video hyper segmentation model requires high real-time performance , It means that the video super division function requires not only high computing power , We also need to optimize the underlying hardware capabilities to reduce power consumption .HUAWEI HiAI Foundation As end side AI Calculated platform substructure , Pass many IP synergy 、 Graph fusion optimization and other technologies , Give full play to NPU Computing power of hardware unit , Make video super divide operate efficiently on the mobile phone side with lower power consumption and higher performance .
thus , Red book developers can reduce or increase the clarity and bit rate of the video users watch , Dynamically choose the network environment , Effectively reduce the cost of broadband , And improve the efficiency of development and operation . meanwhile , The landing of end-to-side video super points , Also let xiaohongshu users consume the same traffic , Get a smoother and clearer “ Want to buy ” Video viewing experience .
Efficient cooperation , Explore the infinite possibilities of the future audio and video industry
Xiaohongshu team and Huawei HMS Core Team docking began this year 4 month , The cooperation between the two sides is efficient , Based on the technical understanding and solutions in the media field , Collaborative development , Soon integrated HUAWEI HiAI Foundation And realize the end-to-end video super division capability , adopt AI Hardware acceleration , It solves the problems of power consumption and performance . Deng Lin, the head of xiaohongshu application research and development, mentioned HMS Core When I feel cooperation, I say ：“HMS Core It helps us solve the problem of end-to-side video over scoring , This allows developers of xiaohongshu to focus more on business innovation , Use flagship technology to enhance our user experience .”
at present , The little red book “ Video super score ” Function deployment to HUAWEI MateX2 series 、P50 Pro、Mate 40 Series etc. 90 Many types of Huawei NPU Mobile phone model , as well as HUAWEI MatePad Series etc. 10 Many types of Huawei NPU Tablet models , You can get a high-quality experience in relevant mobile phones and blackboards by brushing small red books and video notes .
There are also a lot of potential business innovation needs in the audio and video industry , future HMS Core And xiaohongshu will also continue to explore providing more personalized services for users , Enhance user experience , In sports 、 Explore more innovative ways to play in sub sectors such as sports events .HUAWEI HiAI Foundation It has also been solving practical problems and the latest technical difficulties in the underlying computing power and experience for developers , Open the underlying computing platform to developers , Help more algorithms migrate to end-to-end deployment .
Learn more >>
Visit the official website of Huawei developer alliance
Get development guidance document
Huawei mobile service open source warehouse address ：GitHub、Gitee
Pay attention to our , The first time to understand HMS Core Latest technical information ~
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