In the matter of getting customers at sea, how can advertisers play besides digital advertising?

2021 year 4 month ,iOS14.5 The official version goes online , At the same time, it publicly launched transparency App Privacy tracking , Consumers can individually license each application IDFA jurisdiction . The launch of this function , It not only shows that consumers have an effect on maintaining their privacy , It also shows that consumers treat “ Wide spread net ” Type “ Accurate data advertising ” Disgust of . The ad identifier can be reset or the tracking can be turned off , But no one trusts digital advertising .

Q： The role of digital advertising has been greatly reduced , How should advertisers do marketing ？

A： Trust is always the lowest cost partnership .

In marketing 5.0 Time , Whether it's the partners themselves or the advertisers , In order to realize most of the traffic, we need to gain the trust of online shopping consumers , Create a self driving consumption circle . Co construction of advertisers 、 partners 、 A three win consumption trust circle for consumers .

Advertisers use product power and promotion incentives to impress partners , Gain the trust of your partners , Reduce customer acquisition cost , Sell more , Achieve efficient user growth ; Partners pass this trust on to consumers to improve the credibility and purchase value of goods , Return the advertisers by means of flow realization , And get a commission ; Consumers are fully aware of products and trust advertisers and partners , Produce the dependency of product selection , It saves most of the time for product selection , Reduce shopping costs , Buy cheaper and more suitable goods .

Advertisers identify business needs , Partners who are aligned with their goals

In this circle of trust , Advertisers publish promotion projects on the platform , Relevant partners are recruited by the platform and actively participate in it .

Advertisers respond to different types 、 Different regions 、 Different partners with different effects set different commission distribution methods , Pay for actual results , Reduce the cost for advertisers to get customers , The partners' active participation after knowing the advertiser's marketing strategy and product details , Be consistent with the partner's own content or marketing , Increased sales conversion opportunities .

A win-win situation for advertisers and partners , At this time, to a large extent, it has reached a virtuous circle of getting customers , The purchasing trust brought by product power , At this time, it is magnified by advertisers and partners , It has brought greater attraction to consumers .

Partners according to different consumer perspectives and usage scenarios , Will use different “ Magic weapon ”

If you intervene from the content , Partners can evaluate products 、 The trial 、 Introduction and other various ways to promote , The content can be in the form of text or in YouTube Post your own video , Even in hard core Reddit The community publishes its own posts . Let consumers fully understand the goods and be interested in the goods and brands .

If the price is involved ,Coupon、deal Class partners can show their skills . In order to stimulate consumers' desire to buy , Lock them into a final order , The rebate or commission distribution platform offers various discounts .

Consumers click on the link provided by the partner to learn about the product or buy directly , Therefore, the partner receives the corresponding Commission allocated to the corresponding consumer behavior .

Consumers meet their needs , Advertisers realize transformation , Each gets what he needs

Consumers have a deep understanding of commodities and brands through various forms and angles of promotion , It reduces the time of screening products and can understand and obtain new product information as soon as possible , In the purchase of goods to meet their own needs , Also received the corresponding discount , Advertisers can let the whole market know their products and brands when they go to sea , While building brand influence, it also produces a large number of practical effects of sales transformation , Achieve a win-win situation between consumers and advertisers .

impact Partner relationship marketing advocated and assisted , It is such a marketing relationship dedicated to building a consumer trust circle .

Q： How does the trust of consumers become the actual transformation of advertisers ？

A： Partnership marketing is based on win-win results , Act on every stage of the consumer's buying path .

In the purchase selection stage , Consumers themselves are “ Want to buy ”, Or after introducing and explaining the advertiser's brand and products from the seller's partners , Generate actual purchase intention and behavior ;

In the price selection stage , Consumers are sharing Commission 、 Rebate and other platform partners gain preferential information from advertisers ; Final , Consumers purchase goods from the promotion links of their partners .

Advertisers need to be close to the entire consumer purchase path of users , At each step, we work with different partners to arouse consumer interest , Combine the price with the actual demand , Generate sales transformation effect .impact On the whole consumer purchase path , Let advertisers pay for the effect 、 Realize the realization of drainage .

Enterprises choose to go to sea , Whether it is a growing offshore enterprise or an expanding offshore enterprise , The core of its marketing objectives is mostly around increasing sales 、 Expand business territory . In fact, digital advertising is an important issue for enterprises to face the unknown consumer market , One of the easiest marketing methods to operate , Grossly obtain traffic and popularity by burning money and subsidies .

Different from that , Effective marketing is finely managed through partnership , Advertisers pay for results , Consumers learn about brands from a variety of ways 、 Buy the product , Partners introduce advertising to realize their own traffic .

Turn flow into reserve 、 In essence, to obtain the sales transformation of the market is to obtain the trust of consumers in the market .impact Provide for the fine management of the whole partner project SaaS Platform support , So that corporate advertisers can impact Through the marketing data that reflect the real market situation , Reasonably optimize the partnership matrix , Gain the trust of consumers . This kind of partner Marketing , It is applicable to products that are in urgent need of market knowledge , Promote sales growth , Sea going enterprises that expand market share .