In the era of new knowledge economy, who is producing knowledge?

 

In the era of industrial digitalization , Knowledge is emerging at the bottom of society with new standards and new definitions .

author | Pei Yiduo

Produce | Industrialist

Some changes are happening .

The tide of digitalization is rolling in . In which the , Some gratifying patterns have emerged , New products and business forms begin to emerge , Such as AI、 Cloud computing 、 big data , Another example is smart retail 、 Wisdom Education 、 Intelligent medical treatment, etc , They deconstruct the bottom construction of the digital economy .

But behind these elements , Some essence is also being brought to the stage . That is, at a time when industry digitalization is booming , The answer is not just “ Who is it ？” The problem of , But also “ Where does it come from ？”

For industries undergoing digital transformation , A lot of valuable digital knowledge is the answer to the latter . knowledge , It can not only enhance the bottom cognition of digital development at the industrial level , It can also help enterprises shorten the team growth cycle of enterprises based on the training system of inherent knowledge precipitation .

If technology 、 Products are the representation of enterprise development , Then digital knowledge is the core support behind these appearances , It supports an enterprise product 、 Service and even strategic development .

2022, With “ New knowledge ” The era of industry digitalization based on is coming .

One

Behind the new internal training system

Enterprises are becoming new knowledge gathering places

At a time when the Internet has flattened the world , The transfer of knowledge is spreading to the market in the form of power , These valuable knowledge , Or from within the enterprise , Or from the cognition of the enterprise , Or from individuals .

One group comes from private domain operation tools —— The data of gossips shows ： In the past 5 years , Yes 160 Million business customers use gossips to transfer knowledge , They produce more than 2000 Million knowledge products , The corresponding number of end users covered is as high as 7.8 Hundreds of millions of people .

The signal behind the data is ： With “ New knowledge ” A new business growth model with the core is coming . A more detailed observation is , The new business model pays for knowledge from the past 、 Education is being extended to today's new consumption 、 The new retail 、 Enterprise training 、 Finance and Economics 、 Health care 、 Exercise and keep fit 、 Management consulting and other industries , The business entity is no longer simply an enterprise , Individuals are also becoming knowledge transmission 、 New subject of liquidation .

Take Bama tea industry as an example , It is a retail enterprise from a century old tea making family . stay 2019 In, Bama tea industry was once faced with complicated management problems , Its 2000 Many stores are scattered in various regions , Although the headquarters has set up a unified training and incentive system , However, due to the high mobility of stores and the uncontrollability of personnel , The final result is the low floor efficiency of some stores .

“ In the past, we used to do more offline training , The trainer of the company will train the store manager , Then the store manager will train the following employees at the first level , Efficiency and effect are not obvious . As the number of people increases , Costs are also increasing .” He Lei, a deputy general manager of Bama tea industry, said .

therefore , Bama tea industry began to find a more efficient way to solve this problem . After introduction , They found Xiaoe Tong in Shenzhen , With the technical support of the latter , Chuang Fu college was born . A brief introduction to it , Chuangfu college is located in the enterprise internal management system based on Bama tea industry , Provide new employee training for employees 、 Upgraded promotion training 、 Skills training and other internal services .

This is a good way to solve problems . That is, from the perspective of product attributes , Development of Chuangfu College , On the one hand, the training cost of Bama tea industry has been reduced as a whole ; Besides , In terms of the learning effect of employees , It can realize the precipitation and repeated learning of professional knowledge in the enterprise .

“ at present , The online learning hours of the whole internal staff of Bama tea industry exceed 10 Hours , Efficient internal training also activates our organizational effectiveness , Help us quickly achieve brand replication .” He Lei, deputy general manager of Bama tea industry, said .

It can be understood as , Based on the special knowledge transmission mode formed by Chuangfu college, the Bama tea industry has brought more than just a change in the training system , More is to help them establish a business model based on professional knowledge , Through the effective transmission and precipitation of knowledge based on live broadcast tools , Enough evolution and digital adaptability can be formed within the enterprise .

besides , Based on this systematic attempt , Bama tea also launched a market-oriented product called 《 Bama tea industry ： How can retail giants rely on enterprise colleges , Reduce cost and improve efficiency , Help improve the performance of stores 》 Live course , While solving their own problems , Transfer their experience to other enterprises in the consumer retail industry , For other enterprises “ New ideas for solving problems ”.

 

In the digital age , Knowledge is becoming more egalitarian , Inclusive . This kind of knowledge that builds a new cognition of the enterprise and even the society may come from a product 、 A concept , It is also more likely to come from a new cognition 、 A professional new skill training , It will even be a different team building method , An observation of market trends .

And the exporter of knowledge , It is not the same . A large enterprise , Small, medium-sized and micro enterprises and even individuals , On a valuable node , They are all becoming the Expressionists and communicators of new knowledge .

Two

Industrial knowledge era

The new expression of the individual

if , Bama tea industry is an epitome of the main body of new knowledge enterprises , So computer vision life Is the epitome of personal subject .

A brief introduction is , Computer vision life Is a AI Vocational online education platform . In the past few years , Its founder Cheng Xiaoliu built the largest robot in China SLAM Communication community , At the same time, computer vision life It has also become a domestic robot SLAM、 The first tier of we media in the field of 3D vision , More fans than 26 ten thousand people .

But in the process of development , Problems are also emerging .

2017 year , Cheng Xiaoliu found , Many people share AI The course content is too professional and boring , It's hard for users to understand . After slowly groping , He worked for computer vision life Developed a new content output method ： That is, before talking about dry goods to users , Tell him first AI What is the use of this function , In what scenario . Try to arouse students' interest , Then start talking about knowledge .

After a certain accumulation , Cheng Xiaoliu tried to export his series of highly practical courses , And use gossips to quickly build an online course learning platform .

“ As a technology developer , I know the cost and difficulty of developing a set of tools myself , Choosing gossips allows me to use the lowest cost , To do something more valuable , Serve more people . It is equivalent to that I have established my own official teaching platform in wechat ecosystem , At the same time, it also has a real private domain traffic pool , To pass on the knowledge I want to say .” Cheng Xiaoliu said .

For Cheng Xiaoliu and computer vision life for , The course output mode based on gossips is helping it build stronger enterprise competitiveness .

Maybe we can go back to the proposition at the beginning of the article ： That is, what is new knowledge ？

At present, digitalization drives the flat development of the market , Compared with the previous large and extensive knowledge , Nowadays, more information is subdivided from enough 、 Choose from a corner that is professional enough , Driven by the Internet , These new knowledge help people better adapt to this digital society . It is becoming a strong base for digital commerce , It is also helping enterprises and individuals update the transmission value .

Bama tea industry and computer vision life There are exactly two answers . That is, for different enterprises and individuals , No matter its unique product value , Or is it market experience , Even the internal training system , On a certain level , Are becoming knowledge that can be spread .

These knowledge On the one hand, it can enable more people to receive sufficiently advanced digital concepts and solutions to industrial problems , On the other hand, it can also establish enough IP, At a time when the public domain traffic is more and more huge , Build its own private domain （ Or customers ）.

With the rapid development of digitalization , These are becoming the norm .

At the end ：

In the era of industrial digitalization , Knowledge is emerging at the bottom of society with new standards and new definitions , Both internal and external forces , Not only help individuals build a new and different digital cognition , It also plays a more important role in enterprises and industries , Reshape the enterprise development mode , Build a new industrial pattern of digital economy .

This is the value of Technology , Even more so “ New knowledge ” The value of .