Development trend and path of SaaS industry in China

after 20 Years of development ,SaaS It has become an important industry direction in the global science and technology field . At present , The global SaaS The industry is still in the process of rapid evolution , Products and business models continue to innovate , The industry competition pattern and product application scenarios are changing and adjusted rapidly , These are breeding new market opportunities .

In our country SaaS Industrial evolution trend

One 、 The industry started late , Step into the fast lane of development

Compared with the global SaaS industry , Our country SaaS The industry started late , Probably sprouted in 2004 - 2005 Year , stay 2010 It officially started around , Experienced early exploratory development ,2016 After year , With the enterprise to “ cloud ” Our cognition is improving , Yes SaaS The acceptance of is also increasing ,SaaS The industry has set off a new round of agitation , At home SaaS The market has officially entered the fast lane of development .

Two 、 There are many industrial participants , Not yet formed “ Faucet ” Enterprises

at present , At home SaaS The market is still fragmented , Universal SaaS All aspects of （ purchase 、HRM、 Work together, etc ） And vertical industries SaaS Each segment of the industry （ Online retailers 、 Restaurant 、 Education, etc ） Each has its own “ Head ”SaaS Enterprises , The whole is in “ The tail ” Manufacturers tap market segment demand 、“ Waist ” Manufacturers explore growth space 、“ Head ” Manufacturers are trying to break through the stage of the track ceiling , However, there has not been a similar market with a market value of more than $100 billion in the United States “ Faucet ” Enterprises .

3、 ... and 、 Industry enters a critical period of development opportunities

Compare the world SaaS Industrial historical data for the same period , Worldwide SaaS The evolution path of market penetration is basically the same , But our country SaaS The industrial development lags behind for about five years , It is expected that the next five to ten years will be domestic SaaS The key period of market development , There are three main drivers ：

• China's macro-economy has transited from the stage of rapid growth to the stage of steady growth , Present the characteristics of stock economy structure , Enterprises have a more urgent need to improve operational efficiency ;

• The advantage of China's demographic dividend is gradually weakening , Rising labor costs , Promote enterprises to adopt information technology 、 Reduce labor cost by standard process , Improve deployment efficiency , It can effectively deal with the increasingly fierce competition in the external market ;

• In our country I T The infrastructure is becoming more and more perfect , With the overall movement of the society, the degree of digitalization is gradually deepening , Information technology innovation will gradually shift from individual to industrial fields .

Four 、 Industrial development has Chinese characteristics

China is still in a critical period of economic development , Although the COVID-19 has boosted the digitalization process of enterprises , However, the overall revenue growth pressure faced by the enterprise is still great , They are more focused on business growth SaaS Application functions .2019 year , Per capita in our country GDP breakthrough 1 Ten thousand dollar mark , Ranked No. 1 in the world 59 position , But only the average American GDP One sixth of , Rapid and sustainable development is still an important strategic task in China . At present, mobile Internet in China is developing rapidly , E-commerce is mature , Most enterprises in emerging industries are highly digitalized , meanwhile , The government also actively supports and guides retail in macro policies 、 logistics 、 manufacture 、 Digital transformation in government affairs and other fields , by SaaS The development of the industry has created a good environment .

In our country SaaS Industrial development path

2020 Since then , The occurrence of COVID-19 has hindered normal office work , It accelerates the process of remote online office , education 、 Retail e-commerce 、 Supply chain online management 、 Cooperative Office 、 There is a great demand for digitalization in general-purpose industries such as electronic contracts . Enterprise users give priority to upgrading products that are conducive to improving their customer service capabilities , Such as catering SaaS Manufacturers help offline restaurants develop small program ordering system , Achieve a non-contact order ; In the field of e-commerce retail ERP Manufacturers help enterprises establish membership management system ; marketing SaaS Manufacturers help enterprises with online marketing through traffic platform , Reach customers remotely .

One 、 In our country IT Infrastructure still needs to be improved , Will present IaaS And SaaS The trend of synchronous construction

in recent years , Although China is developing rapidly in the field of Cloud Computing , But it is still in the early stage of infrastructure deployment .Gartner Statistics display ,2018 year , The cloud rate of Chinese enterprises is about 40%,IaaS There is still much room for growth in the market .

IT The gap in infrastructure has also led to huge differences in the product structure of the cloud market between China and the United States , China's cloud computing market structure is upside down with that of the United States in the same period . With the development of China's market PaaS and IaaS The further deployment of facilities and the continuous improvement of the level of access equipment ,SaaS The large-scale application of will also continue to mature .

Two 、 With “ service ” Core SaaS Business model training is an important prerequisite for industrial development

At home SaaS The development ideas of the company are influenced by the development ideas of Internet technology companies to a certain extent , That is, get a large number of customers in the free mode , In the later stage, we will seek the means of realization , This leads to most SaaS In terms of investment “ Light product and heavy flow ”, Not yet formed to “ service ” Core SaaS Business model .

for example , Affected by the novel coronavirus pneumonia , The existing offline operation and management mode of the enterprise is also affected , Stimulate the rapid development of general products in the industry , But most of them are launched in free mode , It is difficult to promote the payment model . meanwhile , The control over user data privacy is relatively weak , Lead to many SaaS The enterprise has formed a business model of marketing and promotion by exchanging free functions for user information , The user experience is challenged , The universal type is added SaaS It is difficult to promote the application in the payment mode .

And continue “ service ” The core business model is SaaS The key to the continuous development of products , need SaaS The business focus of the enterprise returns to the building of product capability .

3、 ... and 、 Cloud vendors are inevitable in China SaaS The market plays an important role

The foundation of China's traditional software industry is weak , The practice accumulation in the field of basic software lags behind , Customization is still the main business model , As a result, traditional software vendors are SaaS The competitiveness of the field is not strong ; Cloud manufacturers “ Head ” Enterprises rely on their own traffic advantages , adopt PaaS、 Universal SaaS Product differentiation advantages , Under the Internet ecological thinking , Quickly seize the market ; Innovative small and medium-sized enterprises focus on the core pain point needs of customers , Quickly break through core product functions , Seize the vertical industry application market , But we often need to rely on cloud vendors “ Head ” Enterprise traffic or platform ecology .

Four 、 The balance between product standardization and customization is our SaaS An important path for industrial development

Most of the enterprises in traditional industries in China's market IT Invest in the long term “ Hardware is more important than software ”, Enterprise customers in traditional industries are more accustomed to “ Hardware + Software ” One stop package for . For software products , In many industries “ Head ” Enterprise customers prefer customized one-time delivery software products , The willingness to pay for the periodic use of standardized software products is not strong , Purchasing habits are still being cultivated , It is difficult to adapt to standardization quickly SaaS Product deployment .

With the adoption of “ Online office ”,SaaS A certain degree of breakthrough has been made in marketing , More and more enterprise customers also find , The highly customized model is difficult to cope with the simplification caused by the rapid changes in the needs of their downstream customers 、 Lightweight 、 Rapid deployment requirements ,SaaS The product has ushered in a better development environment , However, it still takes a long time to change the consumption habits of enterprise users in China's market .

Balance between product standardization and customization , Will accompany our country SaaS Long term demand for industrial development .

Digital age ,SaaS Software development

In the last few decades , The rapid development of digitalization in China is inseparable from the realization of demographic dividend , As the demographic dividend subsides and the impact of the epidemic ,

How to use it SaaS Deep integration of information service technology and industry , Promote the smooth transformation of domestic enterprises , It is an important subject for enterprises to achieve high-quality development

. future , With the synchronous promotion of the national industrial Internet strategy , The digital transformation of traditional enterprises has become an inevitable trend . So we need to build SaaS Multi supply chain system , Deeply empowering traditional enterprises , Help businesses reduce costs , Increase of efficiency , Achieve high quality development .  

Baklib It is a knowledge management based on artificial intelligence 、 Help center 、Guide、FAQ、API file 、 Production of product manual SaaS Software , Leading low code SaaS Development platform to build a sharp tool for enterprise digital transformation , Realize the internal knowledge coordination and external brand publicity of the enterprise .