NFT trading platform digital collection system | development and customization

2022 On the stage of the Spring Festival Gala , Dance Poetry Drama with strong national tide wind 《 Just green 》 Become a masterpiece of traditional culture . A little over a month later , China Oriental performing arts group and Alibaba entertainment launched 《 Just green 》 Digital collection Souvenir Ticket , selected 5 Still photo and 1 A calligraphy inscription , Designed 6 A commemorative ticket , For sale 24000 Zhang . On the basis of protecting the digital copyright of works , Realize digital distribution 、 Buy 、 Collection and use . This is the first digital collection Commemorative Ticket in the performance industry , Online is exhausted by seconds .

What is a digital collection ？

Many people say that digital collections are NFT.NFT The full name is Non-fungible token, It is based on Ethereum blockchain “ Heterogeneous token ”.

Digital collections are actually NFT A form of application of , That is, using blockchain technology , Corresponding to a specific work 、 Unique digital voucher generated by artwork , On the basis of protecting its digital copyright , Realize real and credible digital distribution 、 Buy 、 Collection and use . Although sometimes digital collections are generally referred to as NFT, But say NFT It's a digital collection , Still not rigorous enough . Digital collections come in many forms , Except for art paintings , music 、 video 、3D Model 、 E-ticket 、 Game props 、 emoticon 、 Virtual real estate 、 Music albums and so on , Can become a digital collection .

 

Brand marketing strategy of digital collection

1、B Station released the first digital art avatar “ Ge de ”, Digital collection VS Brand younger image

2022 year 1 month 5 Japan ,B Station official certification number “ BiliBili digital collection ” Release news , Announce its first digital art avatar “ Ge de ” Officially open for registration .

Limited edition of the whole network 2233 individual , Each pigeon head has a unique number and style . This series of avatars is not for sale , Only for 2021 Visit every day in B Stations LV6 level 、 Over the age of 14 Open to one year old users , And need to complete real name authentication . Number 101-2100 Your avatar will be distributed randomly , common 2000 individual , The remaining 233 A number beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep , There are also scarce Limited Edition . Than B Standing earlier is beautiful .2022 The first day of the new year , Midea's official announcement released “ beauty 2022 Dr.M series ” Head portrait . If you know the beauty , So right. M Bo is no stranger .M Bo is the virtual image of beauty , stay B Standing in the official account of the United States , Appear as a core figure . This one is beautiful IP“M Bo ” Digital collections created on the basis of , It is also free to users , limited 1000 Share .

Digital collections seem to provide a new way for major brands to play ： The mascot 、 Virtual characters 、LOGO And other elements strongly related to brand image , In the form of digital collections 、 Release , Use limited precious attributes combined with hunger marketing play , Associating with user in new form . meanwhile , The operation of publishing digital collections itself , Represents an unconventional brand 、 Keep up with the vitality of the times , And focus on Z A sense of youth for generations . Under this marketing strategy , Unlike traditional digital collections, most of them are sold by auction , But limited free gifts or low-cost sales , To lower the threshold , Capture the public .

The rarity of digital collections and the unique characteristics of exclusive coding , Users' buying behavior is endowed with a sense of ceremony and mystery , From brands to commodities to digital collections , So as to occupy the user's mind . indeed , Public opinions on digital collections are mixed , Digital collections as a new product , Relevant laws and regulations 、 Trading behavior norms have not been improved , Brands also need to avoid risks in the process of digital collection marketing , So as not to bring losses . However, this does not prevent us from laying out in advance , Continue to explore possible landing scenarios , In law 、 standard 、 technology 、 In the process of continuous improvement of Standards , Explore a new development path for brand marketing