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Langqing and Langchao, an ecological model from OEM to value symbiosis
2022-06-28 16:45:00 【It Chronicle】
The cooperation between Langqing technology and Langchao started from 2015 year , At that time, Langqing Technology launched a disaster recovery and backup all-in-one machine , Hope to be a key product of the company in the current year .
first , The cooperation list of Langqing technology is 5 Manufacturers , The tide is one of them . As the disaster recovery business of Langqing technology is spread across the country , Continuous expansion of product line , The advantages of Inspur's localized technical support system and service response have been gradually brought into play .3 After year , The list is shortened to “ One master and two standby ”, Inspur is the largest one on the list .
Value symbiosis
The disaster recovery all-in-one machine business soon became Langqing technology “ Maximize data value ” An important product strategy under the vision , Wanglingzhen, chairman of Langqing technology, believes that , It will be beneficial to the construction of the product boundary of Langqing technology , And the solidification of sales and service , At the same time, it can also enter a wider range of circulation channels .
Wanglingzhen regards the cooperation with Langqing as a very important link in the implementation of Langqing's science and technology strategy . She thinks , The implementation of this decision will help Langqing technology from the earliest disaster recovery and backup business , Business depth towards the data value chain .
Langqing technology was founded in 2003 year . In establishment 17 Today, years later , This technology company started with disaster recovery backup services , It has become a leading provider of data protection and management solutions in China . With the company's strategy gradually moving into depth , The business content of Langqing technology has now been extended to the full stack data protection series products and big data management platform , And covers data protection 、 Data governance and data intelligence .
Chairman of Shanghai Langqing Information Technology Co., Ltd Wanglingzhen
“ If you only do the relatively traditional disaster recovery backup business , To be frank , There is not enough strategic space and depth in this industry .” Wanglingzhen said , Langqing technology needs to start from data protection , And then do data aggregation , And synergy ISV Do data analysis . Langqing technology currently has R & D centers in Shanghai and Chengdu , stay 20 Provinces and cities set up offices and service teams , The business involves more than a dozen provincial government disaster recovery centers , The proportion of backup products in the national medical industry 16.8%.
A series of strategic decisions including business expansion , It has brought new vitality to Langqing technology .2016 Beginning of the year , Langqing has won the title of "shangchuangwei" under the microsystem Institute of Chinese Academy of Sciences A Round investment ;2017 Mid year , The company won the title of domestic venture capital institution —— Of Dachen venture capital A+ Round investment .
Just after Langqing technology obtained A+ Round of investment at the same time , The tide is also 2017 Smart computing strategy was released in , And then began to promote the partner ecology 2.0 Pattern . In this mode , Loosely coupled business cooperation , It has become a covering technology 、 Tight coupling value cooperation mode of the whole business chain such as R & D . Langqing and Langchao are long-term partners , Mutual release of channel business experience and ecological capacity is also a part of cooperation .
2018 From the year onwards , It is not only the products of Langqing technology that are integrated into hardware products such as Inspur servers ; In the solution of Inspur , Also began to integrate into the software products of Langqing technology . In the government 、 Mainstream industries such as medical treatment , The cooperation between Langqing technology and Langchao has begun to become a kind of cooperation , I have you. .
This change is of far-reaching significance to Langchao and Langqing technology . With the rapid growth of performance in the field of cooperation , Langqing technology also covers Langqing's business in the field of data protection , To the depth of the industry and region . Value symbiosis begins to take root in the cooperation ideas of both sides . In this process of increasingly tight coupling , Wanglingzhen hopes to expand more growth space , Especially the channel distribution business .
2018 in , Langqing technology is gradually achieving its goal of going deep into the data value chain , And for 2019 Fully integrated disaster recovery was started in 、 big data 、 And business intelligence , To develop in the field of localization , As well as the layout of the industry market .
In the product dimension of all-in-one machine , Langqing technology is based on the idea of whole process data protection , We have successively launched mobile office integrated equipment and distributed storage integrated equipment , To the introduction of all-in-one data assurance machine , Tool products in the traditional sense , It has become a complete solution .
Langqing Technology Shanghai headquarters
On this basis , The channel structure of Langqing technology is changing as needed . Rely on the office ,2018 In, Langqing technology has won gold medals in various provinces and cities 、 Core and common three-level channel system . To 2019 year , Wang Lingchen began to iterate the channel structure of Langqing , To support business strategic change .
“ It is necessary to form a general representative entrance in each province .” She said ,“2019 Try it in the second half of 2007 , This year, (2020 year ) Will fully promote .”
“ Drive more cars ”
“ a certain extent , We are guided by the tide .” Wanglingzhen said , It is hoped that Langqing will realize ecological and value symbiosis with Langchao .
Wanglingzhen called the expansion and layout of the product layer in the past few years “ Lay the floor ”. When the floor is finished , Langqing technology plans to 2020 In, a system similar to the Inspur channel model will be built —— Including named customers 、 Distribution channel system 、 And strategic partners .
Now , The growth of cooperation scale at the product level has prepared for this symbiosis .“ Inspur has a very large platform , The leaders of Inspur respect Langqing , We also attach importance to the cooperation with Langqing .” She said , This is also Lang Qing “ One for operation and two for standby ” Among suppliers , Tide is “ A master ” The deep-seated reasons .
The early cooperation model is explored step by step . Because the headquarter is in Shanghai , The product cooperation between Langqing technology and Langchao should be completed through Langchao's distributors in various regions , Therefore, the latter entered into the channel system of Langqing , Logical .
There are also some templates that have been created “ Humanistic ” Of . For example, when the management of Langqing technology visited Langchao in Shandong , Inspur has arranged local distributors to participate in communication , The latter will naturally enter the circle of friends of Langqing technology .
“ After several such successful cases , The next cooperation will be better and better .” Wanglingzhen mentioned , These general agents hope to build on the existing local distribution network , adopt “ Drive more cars ” To increase the added value . At this point , Wave engine with wave endorsement , Bring them solutions with value-added space .“ In the same distribution system , It is easy to combine products identified by Inspur , Realize the superposition of profits .”
Inspur is obviously very happy “ distinguish ” Such products and solutions , And introduce it into ecology .
What is special about Langqing technology is that it is a leading manufacturer in subdivided fields , It has a close relationship with Inspur's distribution business , And again ISV Closely related to , The latter is also the Inspur channel business “ New wings ” A wing in the . Between the three parties , Mutually ecological , Sticky .
Based on partner ecology 2.0 Pattern , Wave in 2019 In the past years “ Metabrain ecological plan ” At the core , Start to build a new ecosystem of smart computing . Langqing technology, which cuts into the depth of data value chain business , Nature is one of them . at present , Langqing has a good foundation for cooperation with Langchao , I also hope to have more in-depth cooperation with Inspur in the future ,“ Gather waves to form an engine ”.
It is also in this interconnected ecological environment ,2019 year , The number of Inspur channel partners has reached 9000 home , The distribution business continues to rank first in China , The year-on-year growth of sales revenue from distribution partners exceeded 50%, The number of distribution partners with sales of more than 100 million exceeds 10 individual , The distribution business in the medical and corporate market segments is growing rapidly , Top three in share .
among , In Shanghai, where Langqing technology headquarters is located , Inspur distribution business 2019 The annual performance has doubled . And from those who have signed 6 A hundred million yuan distributor ,2019 Years have 2 Home sales have passed 2 One hundred million yuan ,4 Home pass 1 One hundred million yuan .
From the tide IPF2020 See the information delivered in the early stage ,2020 In, Inspur will continue to strengthen its distribution business , One of the goals is , stay 2020 Annual cooperative sales 2 The number of distributors worth 100 million yuan doubled , At the same time, it helps distributors in central provinces and regions to sell more than 100 million yuan .
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