What is the e-commerce conversion rate so abstract?

key word ： E-commerce operation 、 Conversion rate 、 Chat plug in

If your online store has enough traffic , But these flows did not translate into sales , You will never reach your goal . contrary , Your business will fail , All the efforts will be in vain .

If you want to succeed , You need to know how to effectively guide potential customers through your funnel . E-commerce conversion rate optimization （CRO） Is the key to the prosperity of your online business .

First , What is the e-commerce conversion rate ？

In the digital world , The conversion rate is calculated by dividing the number of visitors who take specific expected actions on your website or page by the total number of visitors who visit the website or page in a specific time period . The conversion rate is expressed as a percentage .

for example , Suppose your new landing page has... In the first week after it is released 700 Visitors , among 12 People have taken targeted action and registered your newsletter . You can use it. 12 Divide 700 To calculate the percentage of communication subscriptions . therefore , The conversion rate of the newsletter subscription on this page will be 1.7%.

E-commerce conversion rate refers to the conversion rate within a specific time period , Percentage of visitors who visit your online store and make purchases .

therefore , If you want to measure 11 Monthly ratio , When you have 13,021 Independent website visitors , among 201 People buy from your store , You will use 201 Divide 13,021. The e-commerce conversion rate of these figures will be 1.5%.

SaleSmartly Integrated Messenger、WhatsApp、Instagram、Line、Telegram、Email And other multi-channel chat management plug-ins , It can help sellers reach overseas consumers in an all-round way ; Support at the same time 100+ Real time language translation , So that sellers and overseas consumers can have barrier free communication . You can also access from other channels from this dashboard （ E-mail 、 Phone and social media ） All tickets for . 

Now? , Let's move on , Learn more about the ratio your e-commerce business should achieve .

Next , What is the average conversion rate of e-commerce ？

If you want to keep up with the times , It's important to know how your competitors are doing . therefore , Let's look at these figures .

according to GrowCode That's what I'm saying , Their figures are based on publications published over the past five years 15 study , And in 2019 year 7 The estimate was updated in January , The answer is 2.04%.

* Make it clear that , You need to be cautious about this number , Because the figures of each study are very different .

for example , according to Compass 2016 Benchmark released in , The average global e-commerce conversion rate is 1.33%. meanwhile ,Monetate Collecting data , It turned out to be 3.28%. therefore , You can't base all your business decisions on research outside of your operations .

that , For e-commerce , What is a good conversion rate ？

Some e-commerce experts say ,1-3% The ratio is normal . and , For many of these people ,4% Will be very good . however , I have another view on this issue . From me 10 Years of experience in working with industry leaders , I have learned that , be used for CRO The best benchmark for is your own internal data , Including its relationship to your personal business objectives .

As a rule , Yours CRO The plan should include finding ways to continuously improve your ratio , Instead of comparing yourself to the people around you . Of course , The higher your conversion rate , The better you do .

and , If your conversion rate is high enough , It seems that we can no longer worry about the conversion rate . however , There will always be new tools or technologies , Help your competitors . therefore , You can't be complacent .

therefore , Even if your conversion rate is higher than the industry average , Also learn how to improve the conversion rate , And continue to optimize the experience for your shoppers . and , If it is at a low level , Please start implementing the following recommendations immediately .

Give Way SaleSmartly Be your good helper

SaleSmartly Real time chat also provides the ability to build a chat robot , Improve customer response efficiency , Increase collaboration between teams . Through automated process services , Help improve customer service efficiency . At the same time, it supports mobile end applet , Reply to customer inquiries from all channels anytime, anywhere .

Real time chat is a great tool ,SaleSmartly Maybe it's the tool you're looking for , It can help you narrow the gap in your journey from window shoppers to new customers .

If you don't know how to start , Please register a SaleSmartly Account and create your first live chat .

SaleSmartly Official registration link ：SaleSmartly- Customer service , Automatic marketing , Email platform