Cloud rendering: cloud exhibition hall of Tencent digital ecology Conference - open roaming mode on cloud

tencent 2021 The digital ecology conference is being held , In order to meet the audience's online viewing needs , Tencent cloud restored the offline exhibition hall of the conference , And put it on “ Cloud ”. Now? , Through a small program, you can use game operations to immersively access the never-ending cloud Exhibition Hall ！

One 、 Cloud Exhibition Hall “ Real scene ” effect

Cloud showroom applet effect

Enter applet , What came into view was Tencent digital Homo sapiens —— Small days , She will be the virtual host of this conference , Take you into the virtual cloud exhibition world ~

Virtual host of cloud Exhibition Hall - Tencent has spent several days with Homo sapiens

It is the same as the offline exhibition hall , The cloud exhibition hall also contains ecological areas 、 Technology Zone 、 Industrial area and achievement area 4 Regions , Users can roam freely , You can also quickly enter the target booth through the tour , Time saving and labor saving ~

In addition to the lifelike reproduction of the scene , Video materials are also playing all the time , Show the latest research results of Tencent 、 strategic planning 、 Technical products 、 Solution .

Video of booth embedded in cloud exhibition hall

Even worse , The live broadcast of the main summit is also embedded with a small program ！“ Stroll ” Tired , Listen to the live broadcast , At the meeting, I heard about the interested technical products , You can also quickly switch to the relevant booth to see more content , It can be said that you can walk around the exhibition with your fingertips 、 No mistake in attending the meeting ~

The cloud exhibition hall can get through the live broadcast capability

Now? , WeChat search 【 Cloud Exhibition Hall 2021 Tencent digital ecology Conference 】, You can experience Gamification with one click through small programs 、 Immersive 、 The cloud exhibition hall that never ends ！

Two 、 Why build such an exhibition hall on the cloud ？

The digital ecology conference only lasts two days , But Tencent hopes to bring together audiences all over the world , Show in detail the most valuable work we are doing . And these challenges , It becomes more difficult during the epidemic , Affected by the epidemic, this conference had to be postponed for several months .

therefore , We started looking for options for virtual showrooms on the cloud . As a record , It is also to coincide with this year's conference “ The combination of number and reality ”、 sustainable 、 The theme and features of low-carbon green exhibition , Show our core competitiveness .

In order to attract the audience immediately , We are committed to creating an immersive 、 A lifelike scene . be based on 2020 Years of successful experience in the cloud exhibition hall , This year, our cloud showroom applet is in the field of scene fidelity 、 There has been a significant breakthrough in experience diversity and running smoothness ！

The cloud exhibition hall has been fully upgraded

meanwhile , The cloud exhibition hall has its own advantages . The cloud exhibition hall can achieve the effect that it is difficult to land offline , Use a large number of interactive elements to make the exhibition more vivid and three-dimensional , And highlight key messages . The cloud showroom also has strong data analysis capabilities , It can quickly achieve the promotion effect 、 User profile analysis . what's more , This model is good and cheap , It will not bring about problems in time or space . Virtual host 、 Super fine model 、 High quality rendering 、 A lot of HD video is embedded , There is even a live broadcast , These constitute the magic weapon to win the exhibition hall on the cloud , It also makes the application more “ heavy ”. We don't want only a few visitors with high-end configurations to experience the wonders of the exhibition hall on the cloud , So how to achieve exquisite effect and smooth experience on the applet side , Has become the most important challenge .

But how do applets get so immersive 、 Lifelike ？ Such a heavy burden , It fell on the Tencent cloud rendering team ！

3、 ... and 、 Cloud rendering products fully support the landing of cloud exhibition hall

1、 Technology Architecture

The digital twin real-time rendering scheme of Tencent cloud rendering team , As a one-stop modeling + visualization + Cloud rendering solutions , Not only provide modeling and design capabilities , More through 3D application “ Clouding ” It solves the terminal restriction problem of large-scale applications , So that users can be on their mobile phones anytime, anywhere 、 Immersive experience of the virtual world on lightweight terminals such as wechat applets ！

Introduction of digital twin real-time rendering scheme

2、 Technical advantages

By using self-developed cloud rendering RTC, The end-to-end delay is as low as 60～80ms. be based on “ Tencent bright eyes express HD ” Intelligent dynamic coding technology , The scheme can achieve higher image quality at the same bit rate , The highest offers 8K 144 FPS High definition and high frame rate output capability .

therefore , The scheme can ensure smooth operation at the same time 、 Low latency and high definition , No matter what device, it can have the ultimate audio visual enjoyment and game like fun experience ！

Cloud rendering low latency audio and video capabilities

To ensure the user experience in complex scenarios , The scheme adopts the functions of adaptive coding and elastic frame rate , according to One by One Of pipeline Output policy mechanism to realize video transmission . We used a custom for cloud rendering scenes RTC Bandwidth assessment 、 Packet loss retransmission and intelligent code control technology , Ensure that users can also get a smooth experience in the case of weak network .

The scheme also has preloading function , Can achieve second level rendering loading , The picture is seamlessly connected . This is why the cloud showroom applet can be Click to open and play , No need to wait .

and , In order to make the application more compatible with different devices , The scheme realizes the resolution adaptive function through the data transmission channel , such , Applications can be flexibly adjusted , No excessive tension, compression or black edges , Let terminals of different sizes have a perfect experience .

so to speak , Thanks to the solid technical foundation of Tencent cloud rendering team , The cloud exhibition hall applet of Tencent digital ecological conference has achieved a high-quality immersive and interactive exhibition viewing experience , It provides a new model for the display of digital ecological content . With the continuous development of cloud rendering and related technologies , In the future, the cloud exhibition hall will give full play to more possibilities , Meet more demand scenarios for digital ecological content display .

3、 Cloud rendering towards the future —— Build on the cloud “ real world ”

In addition to the exhibition scenes , Tencent cloud rendering is widely used in construction and real estate 、 Cultural tourism 、 Automotive retail 、 Map transportation and other fields , At present, there are many successful landing experiences .

Cloud rendering landing case

Rich product matrix based on Tencent cloud rendering , We look forward to working with more industries 、 In depth cooperation with customers in the scenario , Work together to create a lighter and more refined “ cloud ” On the application , Make it possible for a world as big as oasis in the top player , Realize the ultimate form of building a meta universe on the cloud ！

Cloud rendering product matrix

With 5G、VR And so on , We firmly believe that in the near future , Cloud rendering will become a unified technology , Allow everyone to access whatever they want on any terminal , Promote the upgrading of relevant industries , Create more economic growth points ！