Tencent launched the "reassuring agricultural product plan" to support 100 landmark agricultural product brands!

7 month 15 Japan , Ministry of agriculture and rural areas “2021 Agricultural products protection project of geographical indication ” The training was held in Beijing , tencent “ Peace of mind agricultural products program ” The brand of agricultural products with geographical indications helps the action Synchronous start .

Based on Tencent “ Peace of mind platform ” Tracing the source of the code chain 、 Brand protection 、 Marketing power and other capabilities , Tencent will trace the source of agricultural products 、 Industry standard setting 、 Brand marketing and protection 、 Brand image design and other aspects provide support for brand upgrading of landmark agricultural products .

Tencent will also work hand in hand with farmer daily , Combined with wechat applet 、 Video number and other platform resources , Provide assistance for the influence construction of excellent agricultural products brand of geographical indications .

In the training class , Under the guidance of the Department of quality and safety supervision of agricultural products of the Ministry of agriculture and rural areas , China Green Food Development Center 、 Farmer's daily 、 Tencent launched “2021 Promotion and implementation activities for the protection and development of agricultural products with geographical indications ”,“ Peace of mind agricultural products program ” The brand of agricultural products with geographical indications helps the action , It's the integration of industrial Internet digital capabilities , Practice and Exploration on the protection and development of agricultural products with geographical indications .

Department of quality and safety supervision of agricultural products, Ministry of agriculture and rural areas 、 China Green Food Development Center 、 Farmer's daily 、 Relevant leaders of Tencent and leaders of landmark agricultural products brands from municipal and county governments all over the country attended the meeting , We will work together to develop the brand of agricultural products with geographical indications 、 The path of digital agriculture 、 The application of Internet technologies such as code chain traceability in the production and marketing links of landmark agricultural products is discussed and exchanged .

“ Peace of mind agricultural products program ” The brand promotion of agricultural products with geographical indications will rely on Tencent's industrial Internet accumulation , Help 100 excellent landmark agricultural products brands to build new digital momentum , With the power of industrial Internet , Grow into a household name excellent brand . Tencent will continue to promote the construction of technical standards for brand traceability and brand protection of landmark agricultural products 、 Deep involvement “ Nostalgia on the tongue — Landmark agricultural products in China ” Activity landing 、 Jointly build 《 Report on the spreading influence of agricultural products of geographical indications 》, Provide assistance for the brand development of landmark agricultural products in an all-round way . Besides , Tencent will also be launched through the video number platform “ Beautiful countryside · Live broadcast of thousands of people helping agriculture in hundreds of counties and villages ” plan , Explore “ Internet + Agriculture ” Pattern , Promote the popularization of live video number delivery skills in rural areas , Increase the source of farmers' income .

tencent , In process product traceability 、 Blockchain Technology 、 Brand protection and marketing risk control have leading strength , One stop digital service platform based on this —— Peace of mind platform , Tracing the source of agricultural products 、 Agricultural brand building has achieved good practical value .

Yang Guangfu, head of Tencent Anxin platform, said ： Anxin platform is a typical innovative product of Tencent relying on Internet technology to help traditional industries to upgrade , It was already in agriculture 、 Restaurant 、 logistics 、 Import and export and other fields have played an important role . This year, , Tencent has “ Promote sustainable social value innovation ” Write into development strategy , Therefore, Tencent's reassuring platform not only realizes business value, but also , Pay more attention to how to use the leading code chain traceability Technology 、 Security technology and digital middle station , Help the brand growth of landmark agricultural products in digital weak areas in China , Digital agriculture 、 Digital agriculture . In view of this , Tencent is willing to pass “ Peace of mind agricultural products program ” In the form of , In technology 、 Solution 、 Expert services and other aspects for landmark agricultural products brand launched customized services , Build the most suitable digital development model for it . meanwhile , Applet 、 Platform resources such as video number will also be provided through “ Brand gift pack " In the form of , Accelerate the development of landmark agricultural products brands .

The protection and development of agricultural products with geographical indications is the key task of the Party Central Committee 、 Important measures to realize rural revitalization highly valued by the State Council , In recent years, No. 1 central document has made many requests for this work. .2019 year , The Ministry of agriculture and rural areas launched the protection project of agricultural products with geographical indications .