Annual comprehensive analysis of China's audio market in 2022

Analysis of Yi Guan ： China's online audio market continues to grow , expect 2022 The year will exceed 500 One hundred million yuan .2021 year , Live broadcast via overweight on the platform 、 Podcast 、 Audio drama and cross-border cooperation enrich the business scene , The penetration of audio in the vehicle scene continues to deepen ,“ Reverse Publishing ” Mode drives the audio platform to become IP The source , Cross border cooperation with audio platforms and customized podcasts have become the marketing methods favored by brand owners .

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